Master of Arts in Digital Communications and Social Media Strategy
Design Your Fashion Tale
Design Your Fashion Tale
Teaching Methods
The Master’s in Digital Communication and Social Media Strategy program provides a dynamic, hands-on learning experience tailored for today’s digital landscape. Through interactive teaching methods, students delve into the strategies and successes of leading digital brands by analyzing detailed case studies. This approach equips them with valuable insights into effective branding, marketing, and business practices. The program is further enriched by the insights of industry experts, who share their perspectives on the latest trends and challenges in digital communication and social media management.
Students are fully engaged in the fast-paced digital environment, participating in social media conferences, digital marketing events, and benchmarking exercises on major online platforms. The program’s industry-focused projects allow students to apply theoretical knowledge to real-world scenarios, build professional networks, and enhance their practical skills through the development of realistic fashion marketing proposals. With the flexibility of our in-person schedule, students can complete their master’s degree in under two years, while fully immersing themselves in the vibrant world of fashion and digital communication.
Learning Outcomes
With extensive opportunities for industry engagement, the Master’s in Digital Communication and Social Media Strategy program immerses students in real-world experiences. It connects them to a broad network within the constantly evolving digital landscape. Through participation in digital marketing competitions, students can apply their classroom knowledge and showcase their creativity, collaborating with top brands seeking fresh talent in the industry. Seminars and guest lectures from industry leaders offer invaluable insights into the latest trends, challenges, and best practices in social media management and digital communication.
Additionally, by leveraging our career services, students in the Master’s in Digital Communication and Social Media Strategy program can apply for specialized roles and internships with leading digital marketing firms and social media platforms. Our dedicated career advisors provide personalized guidance to help students navigate the digital job market and secure valuable placements within the industry.
Facilities and Resources
Our campus at Istituto Marangoni Miami is housed in a cutting-edge, 7-story building in the center of the Design District. Every level is planned to meet the various needs of our students, offering them a space that fosters creativity and learning. The students from our digital communication masters can access various virtual resources to help their educational journey. Theory classrooms, and industry-standard programs like Adobe Illustrator, Photoshop, and InDesign for digital design are just a few of our vast resources.
Additionally, students can access various resources to support their academic and professional development. These include a comprehensive library, both physical and virtual, stocked with essential references and research materials. For those who visit Miami and would want to use the physical resources and spaces in the school, online students have the ability to do so. To learn more about our facilities and resources, feel free to visit our Miami campus or schedule a virtual tour to get to know us better.
How To Apply
If you’re interested in applying to our Online Digital Communications and Social Media Strategy Master’s, our admissions team is here to guide you through the entire process, from application to enrollment. The first step is to submit your application through our website and complete the online form. Once submitted, you’ll receive a detailed email outlining the documents required for submission before the specified deadline.
After you’ve submitted all necessary documents for the online master’s program, our Academic Committee will carefully review your student profile. You can expect a response shortly after that regarding your acceptance status. Accepted students will receive further information regarding student enrollment, orientation details, housing options, and more to ensure a smooth transition into our academic community. Should you require additional information or assistance, please visit our Graduate Application page or schedule a call with one of our admissions representatives. We’re here to support you every step of the way.
PROGRAM HIGHLIGHTS
Advanced Digital Marketing Techniques
Students will master the latest digital marketing strategies, including content creation, SEO, social media advertising, and influencer marketing, enabling them to effectively promote brands and engage with target audiences.
Strategic Social Media Management
Students will develop the ability to design, implement, and manage comprehensive social media campaigns across various platforms, utilizing data-driven insights to optimize performance and achieve business objectives.
Analytical and Data-Driven Decision Making
Through coursework in analytics and digital tools, students will learn how to interpret and leverage data to inform marketing strategies, measure campaign effectiveness, and make informed decisions that drive results.
Brand Communication and Storytelling
Students will gain expertise in crafting compelling brand narratives and communication strategies that resonate with audiences, enhancing brand visibility and loyalty in the digital space.
Leadership and Project Management Skills
The program will equip students with the skills to lead digital communication teams and manage complex projects, from initial concept through execution, ensuring they are prepared to take on leadership roles in the industry.
PROGRAM SPECIFICS
DOWNLOAD PROGRAM BROCHURE
CREDENTIALS
Master of Arts Degree
START TERM
Spring, Summer, Fall
DURATION
16 months
MODALITY
On Campus
CREDITS
36
COURSE LOAD
Full Time or Part Time
BEYOND
THE CLASSROOM
Internships
You can choose from a wide range of internship options related to your study topic as a student in Istituto Marangoni Miami’s Master’s in Digital Communication and Social Media Strategies program. Our internships offer practical training to enhance your academic learning and equip you for success in the fast-paced field of digital communication, regardless of your interests in content creation, social media management, or digital marketing. Our career services department works closely with industry partners yet to guarantee that internship placements correspond with current market trends and offerings, our career services department works closely with industry partners. This allows students to gain invaluable real-world experience and networking opportunities in the digital communication and social media sectors.
Industry Networking Sessions
At Istituto Marangoni Miami, we understand the value of networking in the brand management and luxury sectors. We provide unique networking opportunities specially chosen for students enrolled in our Master of Arts in Digital Communications and Social Media Strategies program because of this. Students can interact with prominent personalities from the digital marketing in fashion industries through our ‘In Conversation With’ series, where they can receive insightful guidance on success in the field. Our industry-expert lecturers, events, volunteer opportunities, and brand partnerships further enhance our dynamic networking atmosphere.
Fashion Contests
At Istituto Marangoni Miami, we believe in the power of hands-on experience and healthy competition as key drivers of learning. That’s why we offer our students the exciting opportunity to participate in fashion and design contests. These contests provide students with real-life industry challenges, from crafting business or creative direction proposals to designing for partnered brands. By participating, students gain valuable insights into industry dynamics, sharpen their skills, and enhance their professional portfolios.
The Miami Fashion Movement
Known as the Miami Fashion Movement, students from Istituto Marangoni Miami take center stage during major fashion weeks held around the Americas. Within the program, students can curate and present their collections on runways across the globe, including Palm Springs, New York, Miami Swim Week, Panama, Costa Rica, Argentina, Guatemala, and the Dominican Republic. This all-encompassing experience teaches students about the intricacies of the fashion industry and concludes with the exhilarating moment of witnessing their creations on the runway.
TUITION AND FEES Master of Arts in Digital Communications and Social Media Strategy
| Cost and Fees | MA Degree |
| Total Semester Credit Hours | 36 |
| Tuition per Credit Hour | $1,395 |
| Non-Refundable Application | $100 |
| Semester Campus Fees | $250 |
| Semester Digital Resource Fees* | $350 |
| Semester Books and Supplies* | $200 |
| Graduation Fee | $400 |
| Total Cost of Tuition and Fees | $53,920 |
| Cost and Fees | MA Degree |
| Total Semester Credit Hours | 36 |
| Tuition per Credit Hour | $1,395 |
| Non-Refundable Application | $100 |
| Semester Campus Fees | $250 |
| Semester Digital Resource Fees* | $350 |
| Semester Books and Supplies* | $200 |
| Graduation Fee | $400 |
| Total Cost of Tuition and Fees | $53,920 |
At Istituto Marangoni Miami, we understand that each student’s financial situation is unique. That’s why we offer various payment options tailored to the specific program you are applying to. For detailed information about the payment opportunities available for our programs, we encourage you to schedule an appointment with one of our representatives. They will be delighted to assist you in finding the best program for you and answer any questions you might have.
* The digital resources fees include all required software. Owning a personal computer is optional for on-campus students, as IMM features multiple labs with Apple iMacs and PCs.
* The school provides most resources, yet books and supplies are variable each semester.
* For a comprehensive overview of our tuition, fees, and refund policy, kindly access and download our catalog for detailed information. DOWNLOAD CATALOG
For finance-related inquiries, don’t hesitate to contact the Finance Department at finance@immiami.com
ADDITIONAL LIVING EXPENSES
| LIVING EXPENSES | COST PER SEMESTER – ON CAMPUS | COST PER SEMESTER – ONLINE |
| HOUSING PER SEMESTER | $8,000 | $8,000 |
| FOOD PER SEMESTER | $1,600 | $1,600 |
| TRANSPORTATION PER SEMESTER | $2,000 | $1,431 |
| TOTAL COST OF LIVING EXPENSES PER SEMESTER | $11,600 | $11,031 |
| LIVING EXPENSES | COST PER SEMESTER – ON CAMPUS | COST PER SEMESTER – ONLINE |
| HOUSING PER SEMESTER | $8,000 | $8,000 |
| FOOD PER SEMESTER | $1,600 | $1,600 |
| TRANSPORTATION PER SEMESTER | $2,000 | $1,431 |
| TOTAL COST OF LIVING EXPENSES PER SEMESTER | $11,600 | $11,031 |
* Please note that the above figures are averages and should be used for informational purposes only. Actual costs may vary depending on individual circumstances, lifestyle choices, and other factors. These estimates are not guaranteed and are subject to change.
* Your educational expenses can be classified into two main categories: direct costs and indirect costs. Direct costs include payments made directly to Istituto Marangoni Miami, including tuition and fees. Additionally, any expenses not directly paid to the university fall under the category of indirect costs, such as housing, transportation, and miscellaneous expenditures.
CURRICULUM
The Master of Arts in Digital Communications and Social Media Strategy Program offers a cutting-edge exploration of the dynamic intersection between digital technology and communication in today’s world. Through an innovative curriculum, students will deepen their understanding of Internet law, ethical considerations, and the intricacies of experiential consumer behaviors. With a strong emphasis on practical application, students will learn about social media management, analytics, and digital advertising, gaining invaluable insights into crafting compelling content and harnessing the power of online platforms. This online fashion marketing program equips students with research methodologies essential for navigating the ever-changing digital landscape, preparing them to analyze trends and develop effective communication strategies critically. As students progress, they engage in advanced studies, including digital writing, graphic design, and email marketing, honing their skills in creating impactful digital narratives. Culminating in a capstone project and experiential media exploration, this program empowers graduates with the expertise and creativity needed to thrive in diverse digital communications and social media roles.
semester 1
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DCS526
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Internet Law and Ethics
Essential to the contemporary fashion industry, internet law and ethics is related to computer and information ethics and the key processes and institutions shaping the technology landscape, and how brands are adapting to accommodate emerging technologies and practices. The course explores issues such as participant knowledge and consent, online privacy and, cybersecurity, intellectual property issues, domain name, copyrights, and social media regulations. Prerequisite(s): None Internet Law and Ethics
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DCS527
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Experiential Consumer Behaviors
The aim of this course is for participants to understand more about the ultimate customer experience in a new phygital (physical place and digital space) context. They are introduced to new customer experience frameworks by exploring the concept of the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) as well as strategies using online surveys, contests, quizzes, and HTML5 games. Prerequisite(s): None Experiential Consumer Behaviors
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DCS528
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Social Media Management & Analytics
The Social media management and analytics course introduces participants to tools and practices used by social media, marketing, and communications teams to identify successful practices, target demographics, and analyze real-time consumer practices. The course explores how to grow businesses by measuring the effectiveness of social media campaigns, A/B testing and to compare data from individual campaigns, posts, or pages. Prerequisite(s): None Social Media Management & Analytics
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DCS531
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Research Methods
Research Methods supports students in developing the core competencies and academic rigor required for study at postgraduate level. Through a series of lectures and activities, students will be able to gain the theoretical and practical understanding needed to create effective coursework and capstone project proposals. Lectures will cover the reflective process, the review of literature, research methodologies, structuring research. Prerequisite(s): None Research Methods
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DCS534
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Email Marketing Strategies
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. This course will show how effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans. This course will further explore how to build an email list full of targeted customers, how to optimize your emails for the highest open rates and click-through rates (CTR), and how to automate the email marketing process of nurturing your leads and turning prospects into customers. Prerequisite(s): None Email Marketing Strategies
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semester 2
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DCS529
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Communication Strategies
This course explores the ever-evolving world of marketing communication strategies, drawing on fashion industry case studies to help students to develop a deeper understanding of success factors. Media planning and strategy, public relations, sales promotions, direct marketing, CSR, the digital landscape of communications, fashion advertising and creative communication strategies, as well as laws and regulations associated with marketing communications are included amongst the topics. Prerequisite(s): None Communication Strategies
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DCS530
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The Evolution of Fashion Media
The evolving landscapes of media and fashion communication environment are explored by examining the most relevant mass media such as: print (magazines, newspapers, catalogs); broadcast (TV, radio, video, film); and the Internet (Web sites, blogs, podcasts, social media, YouTube). Through analysis, participants will also understand the evolution of the digital landscape and its impact on fashion media. Prerequisite(s): None The Evolution of Fashion Media
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DCS532
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Digital Technologies & Creative Direction
This course explores proven techniques from both brand and agency perspectives. Learn to develop strategy and to plan, execute, and manage campaigns from ideation through results analysis. Study how creative strategy is executed across all elements of the marketing mix, including interactive marketing, promotion, advertising, traditional media, digital media, social media, and experiential events. Learn to manage all elements effectively for consistent strategy and branding and for successful integration. During this course, engage in the creative process by building a cohesive campaign. Prerequisite(s): None Digital Technologies & Creative Direction
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DCS535
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New Digital Tools
The main focus of this course is to get participants to identify the right digital tools and platforms necessary for businesses to succeed. Students will understand which tools are used for different tasks and how to apply them in an everyday environment. This is achieved by exploring programs, websites or online resources including Hubspot, Ahrefs, Google Adwords and Google Analytics. Prerequisite(s): None New Digital Tools
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semester 3
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DCS533
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Digital Advertising & Online Media
Participants explore the world of Digital Advertising & Online Media by investigating the various distribution options of promotional content and by understanding the process of utilizing promotional material for online platforms such as social media, search engines, websites, and any other digital platforms. Students learn how to digitally take the business directly to where the consumer is, how to purchase advertising space for campaigns (pay-per-click), how to search engine optimize (SEO), how to integrate digital into traditional marketing strategies, as well as how to create web banner ads, mobile ads, landing pages, interactive look books and digital media kits. Prerequisite(s): None Digital Advertising & Online Media
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DCS536
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Creative Content & Digital Writing
Digital culture describes how technology and the internet are shaping the way that we interact as humans, and writing on social networks and messaging systems is very different from the traditional literary methods of the past. Today, a large part of a writer’s work is no longer based on copyright. All of the productions circulating on proprietary social networks live on the basis of an economic model based on advertising, customer centricity, transparency and brevity. This course will help students make the transition from traditional to digital writing, paying special attention to providing relevant content for specific target audiences and websites, and content containing keywords aimed towards improving a website’s SEO. Prerequisite(s): None Creative Content & Digital Writing
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DCS537
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Graphic Design, Layout and Post Productions
Graphic design is all around us, in a myriad of forms, both on screen and in print, always made up of images and words to create a communication goal. This course exposes students to the fundamental skills required to make sophisticated graphic design: process, context, and communication through image-making and typography. The goal of this course is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will provide a starting point for further work in interface design, motion graphics, and editorial design. Prerequisite(s): None Graphic Design, Layout and Post Productions
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semester 4
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DCS538
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Experiential Media
Experiential Media, best described as an immersive experience, allows brands and businesses to form longterm connections with consumers. This course will take you through the process of how to use experiential media to bring a product to life by reaching consumers in more innovative, authentic, and sharable ways. A key objective of this course is to the development of an Experiential media campaign, one that gives customers the up-close-and-personal brand experiences they crave; something traditional marketing efforts cannot always achieve. Prerequisite(s): None Experiential Media
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DCS602
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Capstone Project
The capstone project represents the culmination of a student’s academic learning and may take a variety of forms. Students may select a course of personal and professional interest and relevance and conduct and document an in-depth investigation into the topic. Students will meet with a designated supervisor to support them through the development of their project. Outcomes may be a final collection, a product, a presentation, a short film or an academic paper that will be presented and orally defended to a panel of tutors and experts in the field. Prerequisite(s): All DCS 500-level courses. Capstone Project
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MEET OUR FACULTY
All faculty
Eyan is a seasoned fashion Creative Director, boasting extensive expertise and a stellar track record in men's and women's ready-to-wear and accessories. He has helmed large creative teams worldwide as Creative Director/SVP of Design for Hugo Boss men's and womenswear, Nike women's, and Puma international. With over 25 years of experience, Eyan gives students a global perspective on visionary trends and contemporary fashion, offering guidance to channel and focus on their creative aspirations. He holds a Master of Art in Fashion Menswear from the Royal College of Art in London and a Bachelor of Art in Fashion and Textiles from the University of Central Lancashire, UK.
Teaching Areas: Creative Direction, Fashion Design, Luxury Innovation Fashion and Product Development
read more
Eyan Allen
Fashion Design and Business Professor
Nathalie Tessier's journey in the fashion world began with studying fashion design in Paris, where she initially found her passion. However, as she delved deeper into the industry, she realized her true calling lay in the business side of fashion. She embarked on a remarkable career path upon graduation, joining the esteemed brand Celio.
At Celio, Nathalie assumed the director role, overseeing various crucial aspects such as designing and managing international market collections, product distribution, and spearheading marketing campaigns. Her responsibilities included pioneering new store concept prototypes and demonstrating her multifaceted expertise in shaping the brand's identity and market presence.
Nathalie's tenure in Paris enriched her professional journey as she collaborated with renowned brands like Celio Sport, Dooble, and Sud Express, further deepening her understanding of the intricacies of the fashion business world. Today, Nathalie brings her wealth of experience and insights to her role as the program leader for the Fashion Business program at IMM, where she guides and inspires aspiring professionals to navigate and excel in the dynamic realm of fashion business.
Teaching Areas: Trend Forecasting, Fashion Marketing: Principles and Practices, Production 360 and Fashion Entrepreneurship-Thesis
read more
Nathalie Tessier
Fashion Business Program Leader
Roxana Frontini teaches our students how to excel at managing marketing projects and teams, integrating strategies, and implementing complex initiatives for success. She incorporates her robust problem-solving abilities and entrepreneurial mindset into all her teaching and projects. Roxana is a proactive leader with extensive experience in fostering the growth of global companies in the media, fashion, music, and creative sectors. Possessing Master’s Degrees in Technology and Business Management and a double major in Law and Business, Roxana holds expertise in utilizing data-driven and highly creative marketing through technology and innovation to drive purposeful profitability and business expansion.
Teaching Areas: Ethics, Branding, Marketing & Communications
read more
Roxana Frontini
Fashion Business Professor
Alessandro has 24 years of expertise in developing brand equity and pioneering digital marketing across different cultures, nations, and businesses. As the Chief Marketing Officer at Under Armour, De Pestel led all the marketing aspects of the brand. He served previously as Executive Vice President of Marketing, Communications, and Consumer Insights for Tommy Hilfiger Global/PVH Europe, executing global alignment, planning, and strategies to support the company’s product directives and initiatives. De Pestel also worked as International Communications Director for Christian Dior Parfums in France and Vice President of Global Marketing for Omega Watches in Switzerland.
Teaching Areas: International Customer Behavior, Fashion Entrepreneurs, Creating Communicating & Delivery Luxury and Omni-Channel Distribution
read more
Alessandro De Pestel
Fashion Business Professor
Victor Uphaus is a former retail executive who worked as a Store Manager and District Training manager for well-known American retail companies, such as Kids R Us, The Children's Place, GAP, JLindeberg, and Brooks Brothers. His passion for learning and sharing knowledge has enabled him to teach management, marketing, and other business courses at colleges and universities since 1997. His educational background includes a Bachelor's Degree in Political Science and Economics from the University of Michigan and two Master's Degrees from St. Thomas University, one in Management and the other in Business Administration.
Teaching Areas: Finance and Strategic Retail Management
read more
Victor Uphaus
Fashion Business Professor
Michelle Rofe was born in Mexico but moved to Israel at a very early age. She was Israel national champion in gymnastics and participated and won several international competitions. Being a gymnast allowed her to travel the world and learn about different cultures. She always loved fashion and started her formal fashion education in San Antonio-Texas, graduating cum laude from the fashion management and design program. After her graduation, she worked in the fashion industry for over 20 years first for a catalog business and later for a fashion ready to wear company. In the last 12 years, she has been working as a professor teaching undergraduate and graduate students in the fashion and graphic design programs. Michelle Rofe has her master’s degree in graphic design from MIU. She believes that these two art disciplines complement each other in many ways. She also works as a co-producer and editor for a media production company. The concept of beauty and aesthetics are themes that she is passionate about and loves to share her ideas and experience and knowledge with others. “Fashion is about dressing according to what’s fashionable. Style is more about being yourself.” Oscar de la Renta
read more
Michelle Rofe
Fashion Design and Master's Professor
Sofía Agostini is an independent fashion journalist and an adjunct faculty professor at the Istituto Marangoni of Miami. She teaches Research Methods at the Master's level and Fashion Criticism & Digital Writing in the Introduction to Styling progressive course. She was part of the first cohort of Master's students to graduate from the school and is an active member of the Marangoni Miami community.
Her dissertation, Where Have All the Tailors Gone?, was published in the fall 2021 issue of Fashion Studies Journal.
Particularly interested in the history and growth of Latin American Fashion, Agostini has contributed several entries to the encyclopedia 'Raíces de la Moda' of Vogue México and written profiles on upcoming regional designers. She also collaborates for publications like Vanity Fair Spain and DNA Magazine.
Teaching Areas: Fashion Writing and Research Methods
read more
Sofia Agostini
Fashion Business Professor
MEET OUR FACULTY
All faculty
Eyan is a seasoned fashion Creative Director, boasting extensive expertise and a stellar track record in men's and women's ready-to-wear and accessories. He has helmed large creative teams worldwide as Creative Director/SVP of Design for Hugo Boss men's and womenswear, Nike women's, and Puma international. With over 25 years of experience, Eyan gives students a global perspective on visionary trends and contemporary fashion, offering guidance to channel and focus on their creative aspirations. He holds a Master of Art in Fashion Menswear from the Royal College of Art in London and a Bachelor of Art in Fashion and Textiles from the University of Central Lancashire, UK.
Teaching Areas: Creative Direction, Fashion Design, Luxury Innovation Fashion and Product Development
read more
Eyan Allen
Fashion Design and Business Professor
Nathalie Tessier's journey in the fashion world began with studying fashion design in Paris, where she initially found her passion. However, as she delved deeper into the industry, she realized her true calling lay in the business side of fashion. She embarked on a remarkable career path upon graduation, joining the esteemed brand Celio.
At Celio, Nathalie assumed the director role, overseeing various crucial aspects such as designing and managing international market collections, product distribution, and spearheading marketing campaigns. Her responsibilities included pioneering new store concept prototypes and demonstrating her multifaceted expertise in shaping the brand's identity and market presence.
Nathalie's tenure in Paris enriched her professional journey as she collaborated with renowned brands like Celio Sport, Dooble, and Sud Express, further deepening her understanding of the intricacies of the fashion business world. Today, Nathalie brings her wealth of experience and insights to her role as the program leader for the Fashion Business program at IMM, where she guides and inspires aspiring professionals to navigate and excel in the dynamic realm of fashion business.
Teaching Areas: Trend Forecasting, Fashion Marketing: Principles and Practices, Production 360 and Fashion Entrepreneurship-Thesis
read more
Nathalie Tessier
Fashion Business Program Leader
Roxana Frontini teaches our students how to excel at managing marketing projects and teams, integrating strategies, and implementing complex initiatives for success. She incorporates her robust problem-solving abilities and entrepreneurial mindset into all her teaching and projects. Roxana is a proactive leader with extensive experience in fostering the growth of global companies in the media, fashion, music, and creative sectors. Possessing Master’s Degrees in Technology and Business Management and a double major in Law and Business, Roxana holds expertise in utilizing data-driven and highly creative marketing through technology and innovation to drive purposeful profitability and business expansion.
Teaching Areas: Ethics, Branding, Marketing & Communications
read more
Roxana Frontini
Fashion Business Professor
Alessandro has 24 years of expertise in developing brand equity and pioneering digital marketing across different cultures, nations, and businesses. As the Chief Marketing Officer at Under Armour, De Pestel led all the marketing aspects of the brand. He served previously as Executive Vice President of Marketing, Communications, and Consumer Insights for Tommy Hilfiger Global/PVH Europe, executing global alignment, planning, and strategies to support the company’s product directives and initiatives. De Pestel also worked as International Communications Director for Christian Dior Parfums in France and Vice President of Global Marketing for Omega Watches in Switzerland.
Teaching Areas: International Customer Behavior, Fashion Entrepreneurs, Creating Communicating & Delivery Luxury and Omni-Channel Distribution
read more
Alessandro De Pestel
Fashion Business Professor
Victor Uphaus is a former retail executive who worked as a Store Manager and District Training manager for well-known American retail companies, such as Kids R Us, The Children's Place, GAP, JLindeberg, and Brooks Brothers. His passion for learning and sharing knowledge has enabled him to teach management, marketing, and other business courses at colleges and universities since 1997. His educational background includes a Bachelor's Degree in Political Science and Economics from the University of Michigan and two Master's Degrees from St. Thomas University, one in Management and the other in Business Administration.
Teaching Areas: Finance and Strategic Retail Management
read more
Victor Uphaus
Fashion Business Professor
Michelle Rofe was born in Mexico but moved to Israel at a very early age. She was Israel national champion in gymnastics and participated and won several international competitions. Being a gymnast allowed her to travel the world and learn about different cultures. She always loved fashion and started her formal fashion education in San Antonio-Texas, graduating cum laude from the fashion management and design program. After her graduation, she worked in the fashion industry for over 20 years first for a catalog business and later for a fashion ready to wear company. In the last 12 years, she has been working as a professor teaching undergraduate and graduate students in the fashion and graphic design programs. Michelle Rofe has her master’s degree in graphic design from MIU. She believes that these two art disciplines complement each other in many ways. She also works as a co-producer and editor for a media production company. The concept of beauty and aesthetics are themes that she is passionate about and loves to share her ideas and experience and knowledge with others. “Fashion is about dressing according to what’s fashionable. Style is more about being yourself.” Oscar de la Renta
read more
Michelle Rofe
Fashion Design and Master's Professor
Sofía Agostini is an independent fashion journalist and an adjunct faculty professor at the Istituto Marangoni of Miami. She teaches Research Methods at the Master's level and Fashion Criticism & Digital Writing in the Introduction to Styling progressive course. She was part of the first cohort of Master's students to graduate from the school and is an active member of the Marangoni Miami community.
Her dissertation, Where Have All the Tailors Gone?, was published in the fall 2021 issue of Fashion Studies Journal.
Particularly interested in the history and growth of Latin American Fashion, Agostini has contributed several entries to the encyclopedia 'Raíces de la Moda' of Vogue México and written profiles on upcoming regional designers. She also collaborates for publications like Vanity Fair Spain and DNA Magazine.
Teaching Areas: Fashion Writing and Research Methods
read more
Sofia Agostini
Fashion Business Professor
MEET OUR FACULTY
All faculty
Eyan is a seasoned fashion Creative Director, boasting extensive expertise and a stellar track record in men's and women's ready-to-wear and accessories. He has helmed large creative teams worldwide as Creative Director/SVP of Design for Hugo Boss men's and womenswear, Nike women's, and Puma international. With over 25 years of experience, Eyan gives students a global perspective on visionary trends and contemporary fashion, offering guidance to channel and focus on their creative aspirations. He holds a Master of Art in Fashion Menswear from the Royal College of Art in London and a Bachelor of Art in Fashion and Textiles from the University of Central Lancashire, UK.
Teaching Areas: Creative Direction, Fashion Design, Luxury Innovation Fashion and Product Development
read more
Eyan Allen
Fashion Design and Business Professor
Nathalie Tessier's journey in the fashion world began with studying fashion design in Paris, where she initially found her passion. However, as she delved deeper into the industry, she realized her true calling lay in the business side of fashion. She embarked on a remarkable career path upon graduation, joining the esteemed brand Celio.
At Celio, Nathalie assumed the director role, overseeing various crucial aspects such as designing and managing international market collections, product distribution, and spearheading marketing campaigns. Her responsibilities included pioneering new store concept prototypes and demonstrating her multifaceted expertise in shaping the brand's identity and market presence.
Nathalie's tenure in Paris enriched her professional journey as she collaborated with renowned brands like Celio Sport, Dooble, and Sud Express, further deepening her understanding of the intricacies of the fashion business world. Today, Nathalie brings her wealth of experience and insights to her role as the program leader for the Fashion Business program at IMM, where she guides and inspires aspiring professionals to navigate and excel in the dynamic realm of fashion business.
Teaching Areas: Trend Forecasting, Fashion Marketing: Principles and Practices, Production 360 and Fashion Entrepreneurship-Thesis
read more
Nathalie Tessier
Fashion Business Program Leader
Roxana Frontini teaches our students how to excel at managing marketing projects and teams, integrating strategies, and implementing complex initiatives for success. She incorporates her robust problem-solving abilities and entrepreneurial mindset into all her teaching and projects. Roxana is a proactive leader with extensive experience in fostering the growth of global companies in the media, fashion, music, and creative sectors. Possessing Master’s Degrees in Technology and Business Management and a double major in Law and Business, Roxana holds expertise in utilizing data-driven and highly creative marketing through technology and innovation to drive purposeful profitability and business expansion.
Teaching Areas: Ethics, Branding, Marketing & Communications
read more
Roxana Frontini
Fashion Business Professor
Alessandro has 24 years of expertise in developing brand equity and pioneering digital marketing across different cultures, nations, and businesses. As the Chief Marketing Officer at Under Armour, De Pestel led all the marketing aspects of the brand. He served previously as Executive Vice President of Marketing, Communications, and Consumer Insights for Tommy Hilfiger Global/PVH Europe, executing global alignment, planning, and strategies to support the company’s product directives and initiatives. De Pestel also worked as International Communications Director for Christian Dior Parfums in France and Vice President of Global Marketing for Omega Watches in Switzerland.
Teaching Areas: International Customer Behavior, Fashion Entrepreneurs, Creating Communicating & Delivery Luxury and Omni-Channel Distribution
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Alessandro De Pestel
Fashion Business Professor
Victor Uphaus is a former retail executive who worked as a Store Manager and District Training manager for well-known American retail companies, such as Kids R Us, The Children's Place, GAP, JLindeberg, and Brooks Brothers. His passion for learning and sharing knowledge has enabled him to teach management, marketing, and other business courses at colleges and universities since 1997. His educational background includes a Bachelor's Degree in Political Science and Economics from the University of Michigan and two Master's Degrees from St. Thomas University, one in Management and the other in Business Administration.
Teaching Areas: Finance and Strategic Retail Management
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Victor Uphaus
Fashion Business Professor
Michelle Rofe was born in Mexico but moved to Israel at a very early age. She was Israel national champion in gymnastics and participated and won several international competitions. Being a gymnast allowed her to travel the world and learn about different cultures. She always loved fashion and started her formal fashion education in San Antonio-Texas, graduating cum laude from the fashion management and design program. After her graduation, she worked in the fashion industry for over 20 years first for a catalog business and later for a fashion ready to wear company. In the last 12 years, she has been working as a professor teaching undergraduate and graduate students in the fashion and graphic design programs. Michelle Rofe has her master’s degree in graphic design from MIU. She believes that these two art disciplines complement each other in many ways. She also works as a co-producer and editor for a media production company. The concept of beauty and aesthetics are themes that she is passionate about and loves to share her ideas and experience and knowledge with others. “Fashion is about dressing according to what’s fashionable. Style is more about being yourself.” Oscar de la Renta
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Michelle Rofe
Fashion Design and Master's Professor
Sofía Agostini is an independent fashion journalist and an adjunct faculty professor at the Istituto Marangoni of Miami. She teaches Research Methods at the Master's level and Fashion Criticism & Digital Writing in the Introduction to Styling progressive course. She was part of the first cohort of Master's students to graduate from the school and is an active member of the Marangoni Miami community.
Her dissertation, Where Have All the Tailors Gone?, was published in the fall 2021 issue of Fashion Studies Journal.
Particularly interested in the history and growth of Latin American Fashion, Agostini has contributed several entries to the encyclopedia 'Raíces de la Moda' of Vogue México and written profiles on upcoming regional designers. She also collaborates for publications like Vanity Fair Spain and DNA Magazine.
Teaching Areas: Fashion Writing and Research Methods
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Sofia Agostini
Fashion Business Professor
CAREER PATHS
The Master’s in Digital Communication and Social Media Strategy Program graduates are equipped with the skills necessary to take advantage of a wide range of exciting job options in the communication, social media, and digital marketing industries. Our graduates are prepared to succeed in the digital environment due to their in-depth training in social media management strategies, creative brand promotion techniques, and digital communication strategies within this online fashion marketing program. In this communication program, our curriculum equips students to significantly influence the rapidly evolving field of social media and digital marketing, content production, digital marketing, and online brand presence.
The Master’s in Digital Communication and Social Media Strategy Program graduates are equipped with the skills necessary to take advantage of a wide range of exciting job options in the communication, social media, and digital marketing industries. Our graduates are prepared to succeed in the digital environment due to their in-depth training in social media management strategies, creative brand promotion techniques, and digital communication strategies within this online fashion marketing program. In this communication program, our curriculum equips students to significantly influence the rapidly evolving field of social media and digital marketing, content production, digital marketing, and online brand presence.
The Master’s in Digital Communication and Social Media Strategy Program graduates are equipped with the skills necessary to take advantage of a wide range of exciting job options in the communication, social media, and digital marketing industries. Our graduates are prepared to succeed in the digital environment due to their in-depth training in social media management strategies, creative brand promotion techniques, and digital communication strategies within this online fashion marketing program. In this communication program, our curriculum equips students to significantly influence the rapidly evolving field of social media and digital marketing, content production, digital marketing, and online brand presence.
The Master’s in Digital Communication and Social Media Strategy Program graduates are equipped with the skills necessary to take advantage of a wide range of exciting job options in the communication, social media, and digital marketing industries. Our graduates are prepared to succeed in the digital environment due to their in-depth training in social media management strategies, creative brand promotion techniques, and digital communication strategies within this online fashion marketing program. In this communication program, our curriculum equips students to significantly influence the rapidly evolving field of social media and digital marketing, content production, digital marketing, and online brand presence.
The Master’s in Digital Communication and Social Media Strategy Program graduates are equipped with the skills necessary to take advantage of a wide range of exciting job options in the communication, social media, and digital marketing industries. Our graduates are prepared to succeed in the digital environment due to their in-depth training in social media management strategies, creative brand promotion techniques, and digital communication strategies within this online fashion marketing program. In this communication program, our curriculum equips students to significantly influence the rapidly evolving field of social media and digital marketing, content production, digital marketing, and online brand presence.
The Master’s in Digital Communication and Social Media Strategy Program graduates are equipped with the skills necessary to take advantage of a wide range of exciting job options in the communication, social media, and digital marketing industries. Our graduates are prepared to succeed in the digital environment due to their in-depth training in social media management strategies, creative brand promotion techniques, and digital communication strategies within this online fashion marketing program. In this communication program, our curriculum equips students to significantly influence the rapidly evolving field of social media and digital marketing, content production, digital marketing, and online brand presence.
Digital Marketing Manager
Oversees the planning, execution, and optimization of digital marketing campaigns across various channels, driving brand awareness and achieving marketing goals. This role requires a deep understanding of online marketing strategies, data analytics, and consumer behavior.
Social Media Strategist
Develops and implements social media strategies to enhance brand presence and engage with audiences across platforms. They analyze trends, create content plans, and measure the impact of social media efforts.
Content Creator
Produces engaging and creative content, including text, images, and videos, that aligns with a brand’s voice and marketing objectives. Content Creators play a key role in storytelling and maintaining brand consistency across digital platforms.
Brand Manager
Manages the perception and reputation of a brand by developing and executing branding strategies that align with business goals. They ensure brand consistency and oversee marketing initiatives to strengthen brand identity.
Digital Communications Strategist
Crafts and manages communication strategies across digital channels to effectively convey a brand’s message and values. They focus on integrating messaging across platforms, enhancing customer engagement, and driving brand loyalty.
CAREER PATHS
Digital Marketing Manager
Oversees the planning, execution, and optimization of digital marketing campaigns across various channels, driving brand awareness and achieving marketing goals. This role requires a deep understanding of online marketing strategies, data analytics, and consumer behavior.
Social Media Strategist
Develops and implements social media strategies to enhance brand presence and engage with audiences across platforms. They analyze trends, create content plans, and measure the impact of social media efforts.
Content Creator
Produces engaging and creative content, including text, images, and videos, that aligns with a brand’s voice and marketing objectives. Content Creators play a key role in storytelling and maintaining brand consistency across digital platforms.
Brand Manager
Manages the perception and reputation of a brand by developing and executing branding strategies that align with business goals. They ensure brand consistency and oversee marketing initiatives to strengthen brand identity.
Digital Communications Strategist
Crafts and manages communication strategies across digital channels to effectively convey a brand’s message and values. They focus on integrating messaging across platforms, enhancing customer engagement, and driving brand loyalty.
CAREER PATHS
The Master’s in Digital Communication and Social Media Strategy Program graduates are equipped with the skills necessary to take advantage of a wide range of exciting job options in the communication, social media, and digital marketing industries. Our graduates are prepared to succeed in the digital environment due to their in-depth training in social media management strategies, creative brand promotion techniques, and digital communication strategies within this online fashion marketing program. In this communication program, our curriculum equips students to significantly influence the rapidly evolving field of social media and digital marketing, content production, digital marketing, and online brand presence.
The Master’s in Digital Communication and Social Media Strategy Program graduates are equipped with the skills necessary to take advantage of a wide range of exciting job options in the communication, social media, and digital marketing industries. Our graduates are prepared to succeed in the digital environment due to their in-depth training in social media management strategies, creative brand promotion techniques, and digital communication strategies within this online fashion marketing program. In this communication program, our curriculum equips students to significantly influence the rapidly evolving field of social media and digital marketing, content production, digital marketing, and online brand presence.
The Master’s in Digital Communication and Social Media Strategy Program graduates are equipped with the skills necessary to take advantage of a wide range of exciting job options in the communication, social media, and digital marketing industries. Our graduates are prepared to succeed in the digital environment due to their in-depth training in social media management strategies, creative brand promotion techniques, and digital communication strategies within this online fashion marketing program. In this communication program, our curriculum equips students to significantly influence the rapidly evolving field of social media and digital marketing, content production, digital marketing, and online brand presence.
The Master’s in Digital Communication and Social Media Strategy Program graduates are equipped with the skills necessary to take advantage of a wide range of exciting job options in the communication, social media, and digital marketing industries. Our graduates are prepared to succeed in the digital environment due to their in-depth training in social media management strategies, creative brand promotion techniques, and digital communication strategies within this online fashion marketing program. In this communication program, our curriculum equips students to significantly influence the rapidly evolving field of social media and digital marketing, content production, digital marketing, and online brand presence.
The Master’s in Digital Communication and Social Media Strategy Program graduates are equipped with the skills necessary to take advantage of a wide range of exciting job options in the communication, social media, and digital marketing industries. Our graduates are prepared to succeed in the digital environment due to their in-depth training in social media management strategies, creative brand promotion techniques, and digital communication strategies within this online fashion marketing program. In this communication program, our curriculum equips students to significantly influence the rapidly evolving field of social media and digital marketing, content production, digital marketing, and online brand presence.
FAQ
Is this program fully online, or do I need to attend any in-person classes?
This program is entirely virtual, allowing you to complete your studies from anywhere with an internet connection. There are no in-person class requirements.
Can I transfer credits from another institution?
The transfer of credits evaluation is available at Istituto Marangoni Miami. To be eligible for a transfer evaluation, you must be an applicant at Istituto Marangoni Miami. Your transcripts must be official for the Academic Committee to determine how many credits can be transferred to the program you have applied for. For graduate programs, there is a limited number of credits that can be passed.
What are the admission requirements for Istituto Marangoni Master's degree?
The requirements for admission to our graduate programs are: online application, ID, Resume, Bachelor’s transcripts and diploma, Personal Statement, Finance Statement, Portfolio (if applicable), and Interview (if applicable).
How much is a Master’s degree at Istituto Marangoni Miami?
A Master of Arts On Campus at Istituto Marangoni Miami has a total cost of $53,120 USD. A Master of Arts Online has a total cost of $37,450 USD. A Master of Fine Arts has a total cost of $105,740.
Can Istituto Marangoni Miami help me find a job in the fashion industry?
At Istituto Marangoni Miami, we are committed to providing our students with a comprehensive education and equipping them with the skills and knowledge needed to pursue careers in the fashion industry. While we do not guarantee employment, we offer a range of career services and resources to support students in their job search. These include career counseling, resume workshops, networking events, internship opportunities, and access to our extensive alumni network. Additionally, our faculty and staff are dedicated to providing guidance and mentorship to help students navigate the job market successfully. Ultimately, the success of our graduates in securing employment within the fashion industry depends on their individual skills, dedication, and efforts in pursuing career opportunities.
CONTACT
Outside of office hours we currently offer appointments virtually. Please click on the link below and schedules an appointment with our team through the Calendly system.