THE BUSINESS OF FASHION
At Istituto Marangoni Miami, our teaching methodology for the Associates of Applied Science in Fashion Business program seamlessly blends our rich Italian heritage with the practicality of the American business model. Rooted in tradition, students learn the art of craftsmanship, creative innovation, and attention to detail that define Italian fashion.
Simultaneously, we integrate essential elements of the American business approach, focusing on marketing strategies, branding techniques, and entrepreneurship skills vital for success in the global fashion market. Through hands-on learning, mentorship from industry experts, and a global perspective, students graduate equipped with the knowledge and practical skills needed to thrive in the dynamic world of fashion business.
The Associate of Applied Science in Fashion Business program at Istituto Marangoni Miami is designed to provide students with a comprehensive understanding of the fashion industry’s multifaceted aspects. Through a well-rounded curriculum encompassing business principles, branding, digital design, marketing, economics, and fashion history, students gain insight into various facets of the business.
From exploring the intricacies of product development and production processes to delving into the artistic and cultural dimensions of fashion, students acquire a diverse skill set essential for success in this dynamic field. Additionally, hands-on projects and real-world proposals for renowned brands provide practical experience, equipping students with the knowledge and skills needed to thrive in the competitive fashion business landscape.
At Istituto Marangoni Miami, we’re dedicated to fostering industry engagement opportunities that provide students with invaluable real-world experiences. With an extensive network of over 80 partnerships with luxury houses in the vibrant Miami Design District, students have unparalleled access to hands-on learning opportunities while studying this fashion business major. Our campus hosts monthly networking events that bring industry professionals directly to our students, allowing them to expand their networks and forge meaningful connections.
Moreover, we offer exclusive access to volunteer, internship, and job opportunities, empowering students to gain practical experience and kickstart their careers in the fashion industry. Also, with a focus on practical learning, our students engage in real-life business cases, crafting professional proposals for renowned brands. This hands-on experience not only enhances their skills but also provides valuable insights into industry practices and expectations.
Additionally, tailored seminars are available to equip students with essential skills such as crafting standout portfolios, perfecting resumes, and mastering professional networking. Our holistic approach ensures that students graduate ready to thrive in the competitive world of fashion business and beyond.
Located in the bustling Design District, our seven-story campus at Istituto Marangoni Miami is tailored to meet the needs of students in the Associate of Applied Science in Fashion Business program. Each level of our campus is designed for learning and collaboration. Our facilities include professional cameras and a fully equipped photoshoot studio for students to bring their creative ideas to life. In our atelier, students can experiment with styling techniques and garment design under the guidance of experienced faculty.
Our computer labs have industry-standard software like Adobe Illustrator and Photoshop, essential for fashion studies. In the fashion business degree, students also have access to resources like WGSN and Vogue Business for industry insights. Our library, both online and physical, offers a wealth of study materials and fashion magazines. These resources enhance students’ learning and professional development. To learn more about our facilities and resources, visit our Miami campus or schedule a virtual tour to get to know us better.
Applying to an undergraduate program at Istituto Marangoni Miami is a straightforward process designed to help aspiring fashion professionals kickstart their academic journey. Prospective students can begin by exploring our range of undergraduate programs on our website and selecting the one that aligns with their career goals and interests. Once they have chosen a program, applicants can easily complete our online application form, providing necessary personal and academic information.
Along with the application form, we will send you a detailed email soliciting the necessary admissions documents: Valid ID, High School Official Transcripts from all previous institutions, High School Diploma or GED, Personal Statement, Finance Form, Portfolio (if applicable), and English language proficiency test (if applicable). Our dedicated admissions team carefully reviews each application to ensure that candidates meet the program requirements and possess the passion and potential to thrive in the competitive world of fashion.
Upon acceptance, students must confirm their spot in class since there is a limited capacity per cohort. For more information, schedule a call with an admissions representative.
Program Highlights
In this business and fashion degree, students learn to create comprehensive business plans tailored to the fashion industry, integrating elements such as market analysis, branding strategies, financial projections, and sustainable practices.
Through courses like Fashion Marketing Principles and Practices and Digital Design, students acquire practical skills in digital marketing techniques, including social media marketing, content creation, email campaigns, and website optimization, essential for promoting fashion brands in the digital age.
Students develop the ability to analyze fashion trends, consumer behavior, and market dynamics, enabling them to anticipate industry trends and make informed decisions regarding product development, merchandising strategies, and brand positioning.
The Business of Fashion Degree allows students to study courses like Fabrics & Materials and The Buying Arena, students gain expertise in product development processes, including sourcing materials, designing collections, pricing strategies, and merchandising techniques, essential for launching successful fashion products and managing retail operations.
Program Specifics
DOWNLOAD PROGRAM BROCHUREAssociate of Applied Science Degree Diploma
Spring, Summer, Fall
2 years
On Campus
60 credits
Full Time or Part Time
Curriculum
The Associate of Applied Science in Fashion Business program is an educational program where the students engage in a well-rounded curriculum encompassing various subjects, including business principles, branding, digital design, marketing, economics, and fashion history. This comprehensive approach equips students with the knowledge and skills needed to excel in various aspects of the fashion business industry, from fashion branding and marketing to product development and economics. Learning is not limited to the classroom; students engage with market insights, honing their skills through professional proposals for designated brands, a valuable experience that equips them with practical knowledge and a competitive edge. Additionally, the program provides a comprehensive focus on product development and production, which are essential assets for success in the fashion business area. Moreover, students also explore fashion’s artistic and cultural dimensions, gaining a deeper understanding of its role in society and its evolving trends. With a combination of classroom learning and hands-on experience, this program empowers aspiring fashion professionals to thrive in a rapidly changing and competitive industry.
Number | Course Title |
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BUS100
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Principles of Business I
During this course, the students will recognize the importance of the principles of fashion business and be able to analyze a variety of factors affecting the industry structure as well as understanding the current global economic situation. They will also be introduced to market structures, assumptions and characteristics. Prerequisite(s): None Principles of Business I
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BUS105
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Fashion Branding Fundamentals
The course introduces students to the world of brands; to branding strategies and their application within the world of fashion and luxury. During the course students will examine the different theoretical frameworks and complex nature of brands, gaining a solid understanding of brand management, and analyzing the influence that brands have on the success of a fashion organization, from mass markets and fast fashion, through to luxury. Prerequisite(s): None Fashion Branding Fundamentals
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COM100
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Digital Design
This course teaches the basic notions of digital graphics for the field of Fashion Design. Through the study and the use of a variety of computer applications, students acquire the tools to work on photographic retouching and elaboration of images, with the purpose of presenting their creative ideas to a client or professional public. Students also learn how to use key software packages to create visual documents and presentations. Prerequisite(s): None Digital Design
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ENC101
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English Composition I
This first required college level-writing course introduces students to effective written communication through mastery of the writing process to include personal and professional contexts to include strategies for discussing, reviewing, development and structure, rhetorical strategies, organizational approaches, interpretive modes, of various written forms. Students will begin academic research skills to connect to their own writing and interests. This course fulfills a Gordon Rule requirement. Prerequisite(s): None English Composition I
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ARH100
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History of Art
This course introduces students to the historical and intellectual content of western art through an evolution of History of Art from ancient times to the end of Late Middle Ages in Europe. The analysis is set in an extended historical, social, political and cultural context. The relationship between art and society, in centuries, is also studied to elaborate comparisons between history and the contemporary cultural world. Prerequisite(s): None History of Art
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Number | Course Title |
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BUS110
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Principles of Business II
This course introduces the students to the key factors of success for businesses by understanding the economic challenges, exploring the different markets in relation with supply and demand, and by presenting a general overview of the success scenario. By the end of the course the students will know how to adopt key business principles and understand the development of business strategies, as well as be able to discuss the vital factors specific to luxury business. Prerequisite(s): BUS100 Principles of Business II
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BUS200
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Fashion Marketing: Principles and Practices
Through the recognition and understanding of the principles and practices of the main marketing tools, students develop a professional approach to the various marketing communications strategies that are applied in the fashion industry. The course looks at creative marketing in the contemporary fashion industry, considering traditional methods to online digital techniques in advertising and promotion. Prerequisite(s): None Fashion Marketing: Principles and Practices
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HIS100
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History of Dress and Costume
This course covers the evolution of the History of Dress from ancient times to the present. Students study a wide historical, political, social and cultural context looking at aspects involved in sartorial cutting and construction, as well as the development of the productive systems of materials, accessories, jewels, hairstyles and makeup. The relationships between art and fashion are analyzed though the course of history, to make a comparison between past and contemporary fashion, dress and costume. Prerequisite(s): None History of Dress and Costume
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ECO210
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Microeconomics
This course introduces students to the world of business and economics in a fashion business context. Students learn key business and economic theories, looking at their influences and application via a Micro economic analysis of the fashion business and its industrial environments. Prerequisite(s): None Microeconomics
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FAS200
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Fashion, Art, and Cultural Design
This course will present students with a comprehensive critical analysis and evaluation of fashion intended as a socio-cultural global phenomenon and provide them with the theoretical knowledge necessary to interpret fashion practices in relation to art movements and other cultural manifestations. On completion of the course students will have attained a sense of the cultural and global dimension of the fashion industry, of the challenging yet close relation it has established with art and have developed an informed sensibility with regards to all the above. Prerequisite(s): None Fashion, Art, and Cultural Design
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Number | Course Title |
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BUS205
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Fashion Communication
This course provides an in-depth explanation of the principles and practices of the main communication tools used in the fashion and luxury industry today. Following on from the Fashion Marketing Principles and practices, students develop a more professional and systematic approach to the communication strategies that are applied in industry, as well as the influence of communication tools in fashion and luxury marketing. Prerequisite(s): BUS200 Fashion Communication
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TRE100
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Trend Forecasting
This course provides an in-depth explanation of the principles and practices of the main communication tools used in the fashion and luxury industry today. Following on from the Fashion Marketing Principles and practices, students develop a more professional and systematic approach to the communication strategies that are applied in industry, as well as the influence of communication tools in fashion and luxury marketing. Prerequisite(s): BUS200 Trend Forecasting
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COM200
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Advanced Digital Design
This course teaches students the basics of visual design communication and presentation skills using Photoshop and InDesign software to create and present their ideas Prerequisite(s): COM100 Advanced Digital Design
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MAC105
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College Mathematics I
This course introduces students the basic concepts of college mathematics to include algebra and will follow a logical sequence for students to gain confidence in polynomials, equations, inequalities, the straight line, Cartesian coordinates, functions and graphs, systems of linear equations, logarithms and exponentials, matrix algebra, limit of a function, and derivate of a function and integral. Prerequisite(s): None College Mathematics I
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SPC201
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Speech
This course provides students with oral communication skills needed to develop stronger personal, professional and educational presentation and experiential use of speaking. Students will apply theory and techniques to individual and group settings. Fulfills a Gordon Rule requirement. Prerequisite(s): None Speech
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BUS210
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The Buying Arena
This course looks at the buying process, working from ‘concept to consumer’ in relation to varied customer and market environments. Students analyze the buying function, looking at different buyers’ responsibilities; learning how to determine what assortments to buy and which resources to select to produce a successful buying strategy. At the end of the course, they will understand the role of buyers and their importance within the fashion industry. The Buying Arena
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BUS215
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Production 360
This course introduces the students to the world of the Fashion Production processes, by means of exploring product creation, textiles, Sustainable marketing, Ethic and corporate responsibilities. The students will understand the basic elements of textiles and materials necessary to create a fashion product and analyze production processes as well as understanding the manufacturing process, artisanal versus industrial and global versus local production. Prerequisite(s): None Production 360
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BUS220
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Product Development
This course teaches students how different types of fashion organizations manage product design and development through studying supply chain and logistics, manufacturing processes and technology, and distribution and retailing. They will become familiar with different steps in supply chain management for the production of a fashion product and will identify and manage critical business factors in the design, planning, development and production of a fashion collection. Prerequisite(s): None Product Development
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TEX200
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Fabrics & Materials
Students learn how to recognize, manipulate and ‘read’ the materials and fabrics used in the fashion industry. Fibers are classified and studied together with the main techniques of fabric manufacturing. The knowledge of their intrinsic properties including weaving, finishing and printing techniques, allows students to acquire the basic skills in order to identify a fabric and apply it to works in the fashion industry. The world of yarns, leather and materials are explored, with the aim of understanding the variety of technical/creative possibilities Prerequisite(s): None Fabrics & Materials
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ECO200
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Principles of Economics
The class has the aim of studying the Production Companies as subjects, which develop an economic activity of market transformation, showing their structural and functioning aspects. In order to do so, there will be illustrated the prevalent and innovative methods of Organization, Management tools and Control principles. At the end of the class, the student will have learnt main knowledge about Manufacturing Company System, which will help him to develop insights in topics of sectorial interest. There will be in-depth analysis through the “Case Study”. Prerequisite(s): None Principles of Economics
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TUITION AND FEES Associates of Applied Science in Fashion Business
Cost and Fees | Associate Degree |
Total Semester Credit Hours | 60 |
Tuition per Credit Hour | $1,295 |
Non-Refundable Application | $100 |
Semester Campus Fees | $250 |
Semester Digital Resource Fees* | $350 |
Semester Books and Supplies* | $200 |
Graduation Fee | $400 |
Total Cost of Tuition and Fees | $81,400 |
Cost and Fees | Associate Degree |
Total Semester Credit Hours | 60 |
Tuition per Credit Hour | $1,295 |
Non-Refundable Application | $100 |
Semester Campus Fees | $250 |
Semester Digital Resource Fees* | $350 |
Semester Books and Supplies* | $200 |
Graduation Fee | $400 |
Total Cost of Tuition and Fees | $81,400 |
At Istituto Marangoni Miami, we understand that each student’s financial situation is unique. That’s why we offer various payment options tailored to the specific program you are applying to. For detailed information about the payment opportunities available for our programs, we encourage you to schedule an appointment with one of our representatives. They will be delighted to assist you in finding the best program for you and answer any questions you might have.
* The digital resources fees include all required software. Owning a personal computer is optional for on-campus students, as IMM features multiple labs with Apple iMacs and PCs.
* The school provides most resources, yet books and supplies are variable each semester.
*For finance-related inquiries, please contact the Finance Department at finance@immiami.com.
ADDITIONAL LIVING EXPENSES
LIVING EXPENSES | COST PER SEMESTER – ON CAMPUS | COST PER SEMESTER – ONLINE |
HOUSING PER SEMESTER | $8,000 | $8,000 |
FOOD PER SEMESTER | $1,600 | $1,600 |
TRANSPORTATION PER SEMESTER | $2,000 | $1,431 |
TOTAL COST OF LIVING EXPENSES PER SEMESTER | $11,600 | $11,031 |
LIVING EXPENSES | COST PER SEMESTER – ON CAMPUS | COST PER SEMESTER – ONLINE |
HOUSING PER SEMESTER | $8,000 | $8,000 |
FOOD PER SEMESTER | $1,600 | $1,600 |
TRANSPORTATION PER SEMESTER | $2,000 | $1,431 |
TOTAL COST OF LIVING EXPENSES PER SEMESTER | $11,600 | $11,031 |
* Please note that the above figures are averages and should be used for informational purposes only. Actual costs may vary depending on individual circumstances, lifestyle choices, and other factors. These estimates are not guaranteed and are subject to change.
* Your educational expenses can be classified into two main categories: direct costs and indirect costs. Direct costs include payments made directly to Istituto Marangoni Miami, including tuition and fees. Additionally, any expenses not directly paid to the university fall under the category of indirect costs, such as housing, transportation, and miscellaneous expenditures.
Career Paths
In our Fashion Business Associate of Applied Science program at Istituto Marangoni Miami, we offer pathways to diverse professional opportunities within the vibrant realms of fashion and business. Our innovative curriculum, hands-on training, and strategic industry collaborations arm students with the indispensable knowledge and skills essential for thriving in this competitive field. Fashion business majors are offered an array of opportunities for those wanting to dive into the fashion industry. Through personalized support from our Career Services department, we empower every student with the tools necessary to embark on a fulfilling career journey. Graduates of our Fashion Business programs are well-prepared to navigate the dynamic landscape of the fashion industry, guided by our institution toward numerous avenues of success.
In our Fashion Business Associate of Applied Science program at Istituto Marangoni Miami, we offer pathways to diverse professional opportunities within the vibrant realms of fashion and business. Our innovative curriculum, hands-on training, and strategic industry collaborations arm students with the indispensable knowledge and skills essential for thriving in this competitive field. Fashion business majors are offered an array of opportunities for those wanting to dive into the fashion industry. Through personalized support from our Career Services department, we empower every student with the tools necessary to embark on a fulfilling career journey. Graduates of our Fashion Business programs are well-prepared to navigate the dynamic landscape of the fashion industry, guided by our institution toward numerous avenues of success.
In our Fashion Business Associate of Applied Science program at Istituto Marangoni Miami, we offer pathways to diverse professional opportunities within the vibrant realms of fashion and business. Our innovative curriculum, hands-on training, and strategic industry collaborations arm students with the indispensable knowledge and skills essential for thriving in this competitive field. Fashion business majors are offered an array of opportunities for those wanting to dive into the fashion industry. Through personalized support from our Career Services department, we empower every student with the tools necessary to embark on a fulfilling career journey. Graduates of our Fashion Business programs are well-prepared to navigate the dynamic landscape of the fashion industry, guided by our institution toward numerous avenues of success.
In our Fashion Business Associate of Applied Science program at Istituto Marangoni Miami, we offer pathways to diverse professional opportunities within the vibrant realms of fashion and business. Our innovative curriculum, hands-on training, and strategic industry collaborations arm students with the indispensable knowledge and skills essential for thriving in this competitive field. Fashion business majors are offered an array of opportunities for those wanting to dive into the fashion industry. Through personalized support from our Career Services department, we empower every student with the tools necessary to embark on a fulfilling career journey. Graduates of our Fashion Business programs are well-prepared to navigate the dynamic landscape of the fashion industry, guided by our institution toward numerous avenues of success.
In our Fashion Business Associate of Applied Science program at Istituto Marangoni Miami, we offer pathways to diverse professional opportunities within the vibrant realms of fashion and business. Our innovative curriculum, hands-on training, and strategic industry collaborations arm students with the indispensable knowledge and skills essential for thriving in this competitive field. Fashion business majors are offered an array of opportunities for those wanting to dive into the fashion industry. Through personalized support from our Career Services department, we empower every student with the tools necessary to embark on a fulfilling career journey. Graduates of our Fashion Business programs are well-prepared to navigate the dynamic landscape of the fashion industry, guided by our institution toward numerous avenues of success.
In our Fashion Business Associate of Applied Science program at Istituto Marangoni Miami, we offer pathways to diverse professional opportunities within the vibrant realms of fashion and business. Our innovative curriculum, hands-on training, and strategic industry collaborations arm students with the indispensable knowledge and skills essential for thriving in this competitive field. Fashion business majors are offered an array of opportunities for those wanting to dive into the fashion industry. Through personalized support from our Career Services department, we empower every student with the tools necessary to embark on a fulfilling career journey. Graduates of our Fashion Business programs are well-prepared to navigate the dynamic landscape of the fashion industry, guided by our institution toward numerous avenues of success.
Fashion buyers are responsible for selecting and purchasing merchandise for retail stores or fashion brands. They analyze market trends, negotiate with suppliers, and ensure that the product assortment aligns with the brand’s target audience and sales goals.
Retail managers oversee the day-to-day operations of retail establishments, including staff management, inventory control, customer service, and sales strategies. They play a crucial role in driving business growth and enhancing the overall shopping experience for customers.
Marketing coordinators work on developing and implementing marketing campaigns to promote fashion brands or retail products. They may be involved in market research, advertising, social media management, and event planning to increase brand visibility and drive sales.
Fashion merchandisers analyze consumer behavior, market trends, and sales data to determine product assortments and pricing strategies. They collaborate with design teams, buyers, and retailers to ensure that the right products are available to meet customer demand.
Fashion business graduates may choose to start their own fashion-related ventures, such as boutique stores, online retail platforms, fashion consulting firms, or fashion marketing agencies. Entrepreneurial skills acquired during the program can be invaluable in launching and managing successful fashion businesses.
Career Paths
Fashion buyers are responsible for selecting and purchasing merchandise for retail stores or fashion brands. They analyze market trends, negotiate with suppliers, and ensure that the product assortment aligns with the brand’s target audience and sales goals.
Retail managers oversee the day-to-day operations of retail establishments, including staff management, inventory control, customer service, and sales strategies. They play a crucial role in driving business growth and enhancing the overall shopping experience for customers.
Marketing coordinators work on developing and implementing marketing campaigns to promote fashion brands or retail products. They may be involved in market research, advertising, social media management, and event planning to increase brand visibility and drive sales.
Fashion merchandisers analyze consumer behavior, market trends, and sales data to determine product assortments and pricing strategies. They collaborate with design teams, buyers, and retailers to ensure that the right products are available to meet customer demand.
Fashion business graduates may choose to start their own fashion-related ventures, such as boutique stores, online retail platforms, fashion consulting firms, or fashion marketing agencies. Entrepreneurial skills acquired during the program can be invaluable in launching and managing successful fashion businesses.
In our Fashion Business Associate of Applied Science program at Istituto Marangoni Miami, we offer pathways to diverse professional opportunities within the vibrant realms of fashion and business. Our innovative curriculum, hands-on training, and strategic industry collaborations arm students with the indispensable knowledge and skills essential for thriving in this competitive field. Fashion business majors are offered an array of opportunities for those wanting to dive into the fashion industry. Through personalized support from our Career Services department, we empower every student with the tools necessary to embark on a fulfilling career journey. Graduates of our Fashion Business programs are well-prepared to navigate the dynamic landscape of the fashion industry, guided by our institution toward numerous avenues of success.
In our Fashion Business Associate of Applied Science program at Istituto Marangoni Miami, we offer pathways to diverse professional opportunities within the vibrant realms of fashion and business. Our innovative curriculum, hands-on training, and strategic industry collaborations arm students with the indispensable knowledge and skills essential for thriving in this competitive field. Fashion business majors are offered an array of opportunities for those wanting to dive into the fashion industry. Through personalized support from our Career Services department, we empower every student with the tools necessary to embark on a fulfilling career journey. Graduates of our Fashion Business programs are well-prepared to navigate the dynamic landscape of the fashion industry, guided by our institution toward numerous avenues of success.
In our Fashion Business Associate of Applied Science program at Istituto Marangoni Miami, we offer pathways to diverse professional opportunities within the vibrant realms of fashion and business. Our innovative curriculum, hands-on training, and strategic industry collaborations arm students with the indispensable knowledge and skills essential for thriving in this competitive field. Fashion business majors are offered an array of opportunities for those wanting to dive into the fashion industry. Through personalized support from our Career Services department, we empower every student with the tools necessary to embark on a fulfilling career journey. Graduates of our Fashion Business programs are well-prepared to navigate the dynamic landscape of the fashion industry, guided by our institution toward numerous avenues of success.
In our Fashion Business Associate of Applied Science program at Istituto Marangoni Miami, we offer pathways to diverse professional opportunities within the vibrant realms of fashion and business. Our innovative curriculum, hands-on training, and strategic industry collaborations arm students with the indispensable knowledge and skills essential for thriving in this competitive field. Fashion business majors are offered an array of opportunities for those wanting to dive into the fashion industry. Through personalized support from our Career Services department, we empower every student with the tools necessary to embark on a fulfilling career journey. Graduates of our Fashion Business programs are well-prepared to navigate the dynamic landscape of the fashion industry, guided by our institution toward numerous avenues of success.
In our Fashion Business Associate of Applied Science program at Istituto Marangoni Miami, we offer pathways to diverse professional opportunities within the vibrant realms of fashion and business. Our innovative curriculum, hands-on training, and strategic industry collaborations arm students with the indispensable knowledge and skills essential for thriving in this competitive field. Fashion business majors are offered an array of opportunities for those wanting to dive into the fashion industry. Through personalized support from our Career Services department, we empower every student with the tools necessary to embark on a fulfilling career journey. Graduates of our Fashion Business programs are well-prepared to navigate the dynamic landscape of the fashion industry, guided by our institution toward numerous avenues of success.
FAQ
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- Online Application
- Copy of US Government-Issued Valid Identification
- Official High School Transcripts
- Personal Statement
- Resume
- Finance Declaration Form
- English Test (if applicable)
- Portfolio (if applicable)
- Official Foreign Transcript Evaluation and Translation (if applicable)
Outside of office hours we currently offer appointments virtually. Please click on the link below and schedules an appointment with our team through the Calendly system.