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BORN AMONG FABRICS: Sofia Espinosa Tcherassi’s Journey in Her Family’s Company
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Growing up in a house where creativity was a way of life, Sofia Tcherassi’’s journey into the world of fashion was organic, almost inevitable. A Legacy of Craftsmanship From as far back as she can remember, Sofia was surrounded by fabrics and creativity. Her mother, a prominent figure in the Colombian fashion industry, worked without […]
The Power of Narrative-Driven Marketing
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As the Fashion Business Program Leader at Istituto Marangoni Miami, I guide students through the intricacies of the fashion business and analyze deconstructing and drawing lessons from the strategic choices made by top brands. A current instance that presents numerous educational prospects is the partnership between Emily from Paris Season 4 and companies such as […]
The Local Surfer Brand that Speaks to Today’s Trends
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LoganTay, a jewelry brand founded by Logan Poos in Palm Beach, Florida, lives between two worlds. Poos has an immense love for the ocean and an incredible passion for surfing and for the city of New York as well. So she created a brand that not only speaks to surfer and ocean lovers but also […]