Level 4
Communicating Luxury
The “Communicating Luxury” course in Level 4 comprehensively explores brand image management, integrating theory and practical application. It covers various aspects such as brand communication strategies, luxury business models, visual merchandising, value marketing planning, green marketing, and fashion communication through PR and events. The curriculum also includes a final project to apply learning in real-world scenarios, preparing students to develop bespoke business plans and websites for the luxury market.
In the Fashion Business Level 4 program, students gain a thorough understanding of luxury principles and their application in the modern industry. The course covers marketing research, green marketing, and sustainable practices in fashion. It also delves into the importance of public relations and events in shaping the industry. Through an original business project, students apply their knowledge practically, fostering innovation and entrepreneurial skills. The program also emphasizes the role of Point-of-Sales (POS) as a communication medium and evaluates different visual merchandising strategies. These outcomes complement the foundational levels of the One Year Vocational Program, preparing students for successful careers in fashion business through tailored coursework and experiential learning opportunities.
Our school focuses on establishing significant industry ties in fashion and design, providing students with over 80 partnerships with luxury brands in the Miami Design District. Not only do students gain valuable practical experiences and insights, but they also expand their networks through our networking events. Additionally, we offer exclusive opportunities such as voluntary work, internships, and jobs to empower students with practical experience. Tailored seminars are provided to equip students with the skills and knowledge needed to navigate the fashion industry confidently. Our comprehensive approach ensures students are well-prepared to succeed in the competitive fashion business landscape and beyond.
Situated in the lively Design District, our Istituto Marangoni Miami campus is in a seven-story building designed to meet students’ requirements and facilitate a conducive learning and innovative environment. Our amenities include personalized classrooms, an advanced photography studio, a design workshop, and computer labs with popular software like Adobe Illustrator, Photoshop, InDesign, and Clo3D for digital design. We also offer various resources to support student’s academic and professional growth, including a comprehensive physical and virtual library with research materials and essential references. To learn more about our offer, visit our Miami campus or schedule a virtual tour.
Enroll in our 11-week fashion business program by completing the online application. Afterward, you’ll receive an email with detailed instructions on enrollment, required document submission, and visa procedures for eligible students. Our Designated School Officials (DSOs) are available to assist international students with the visa application process. Once enrolled, we provide support for housing, orientation, and essential information.
In the fashion business “Communicating Luxury” level 4 course, students explore brand image management and communication strategies in luxury business models. The curriculum focuses on developing skills for creating personalized business plans and luxury market-specific websites. The course empowers students with the knowledge and tools to connect with discerning consumers in the competitive fashion industry effectively.
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FASHION SHOW PRODUCTION & EVENT PLANNING
Students will specialize in fashion show production and event planning, honing their skills in orchestrating high-profile fashion events. They will conceptualize, organize, and execute fashion shows, ensuring seamless production from start to finish. This course emphasizes creativity, attention to detail, and industry connections, preparing students for leadership roles in event management within the fashion industry. FASHION SHOW PRODUCTION & EVENT PLANNING
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INTERNATIONAL CONSUMER BEHAVIOR
Participants will deepen their understanding of international consumer behavior, exploring cultural, economic, and social influences on global fashion markets. They will analyze cross-cultural marketing strategies, consumer trends, and market dynamics, enabling them to develop effective international marketing campaigns and strategies tailored to diverse audiences. INTERNATIONAL CONSUMER BEHAVIOR
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GREEN MARKETING II
Students will delve deeper into advanced green marketing strategies within the fashion industry, focusing on sustainable innovation and impact-driven initiatives. They will explore cutting-edge approaches to eco-friendly product development, supply chain management, and circular economy principles. This course challenges students to develop creative solutions to sustainability challenges and prepares them to lead transformative change in the fashion business. GREEN MARKETING II
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DIGITAL MARKETING & E-COMMERCE II
Participants will deepen their expertise in digital marketing and e-commerce, focusing on innovative strategies and technologies reshaping the fashion industry. They will explore advanced topics such as omnichannel marketing, predictive analytics, and artificial intelligence-driven marketing automation. This course empowers students to develop sophisticated digital marketing campaigns and optimize e-commerce platforms for maximum impact and profitability in the competitive fashion landscape. DIGITAL MARKETING & E-COMMERCE II
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LUXURY BUSINESS & CLIENT EXPERIENCE
Students will specialize in luxury business and client experience within the fashion industry. They will study the principles of luxury branding, client relationship management, and personalized service delivery. Emphasizing excellence and exclusivity, this course prepares students to excel in luxury retail, fashion consulting, and brand management roles. LUXURY BUSINESS & CLIENT EXPERIENCE
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FINAL PROJECT - YOUR BUSINESS PLAN
Students will culminate their studies with a Final Project focused on developing a comprehensive business plan for a fashion enterprise. They will apply their knowledge and skills acquired throughout the program to create a strategic roadmap for launching and managing a successful fashion business. This capstone project integrates research, analysis, and strategic planning, preparing students to embark on their entrepreneurial journey in the fashion industry. FINAL PROJECT - YOUR BUSINESS PLAN
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| Cost and Fees | Level 1 | Level 2 | Level 3 | Level 4 | Total One Year Program Cost |
| Tuition and Cost | $12,000 | $10,000 | $8,000 | $8,000 | $38,000 |
| Campus Fee per Level | $250 | $250 | $250 | $250 | $1,000 |
| Digital Resource Fees per Level | $350 | $350 | $350 | $350 | $1,400 |
| Graduation Fee | N/A | N/A | N/A | $400 | $400 |
| Total Cost of Attendance | $12,600 | $10,600 | $8,600 | $9,000 | $40,800 |
At Istituto Marangoni Miami, we recognize the unique financial circumstances of each student. In response, we offer various payment options tailored to the specific program you are interested in. We encourage you to schedule a meeting with our financial advisors to learn more about the available payment plans for our programs. They are dedicated to assisting you in selecting the payment option that aligns with your academic and financial goals.
*For finance-related inquiries, please contact the Finance Department at finance@immiami.com.
THE CLASSROOM
Istituto Marangoni Miami offers custom internships for students studying fashion design, fashion business, styling, and interior design. These internships provide practical experience to enhance academic learning and prepare students for thriving careers in the fashion and design industry.
Developing a robust and expansive professional network is vital for boosting your career at Istituto Marangoni Miami. Our ‘In Conversation With’ series allows students to learn from successful fashion and design professionals. Additionally, our experienced staff, events, volunteer opportunities, and brand partnerships all help build industry connections and expand students’ professional networks.
Participate in our diverse range of contests and competitions to showcase your talents and gain recognition. Whether it’s marketing challenges for business presentations, budding entrepreneurs and marketers can receive valuable industry insights to enhance their standing in the fashion world and enrich their portfolios. Join the competition to boost your visibility and unleash your creative skills.
We prioritize forging alliances with top fashion brands to provide our students with essential hands-on training and support. By teaming up with well-known labels like Thom Browne, LVMH, and Osklen, students gain practical experience. At Istituto Marangoni, we are dedicated to offering experiential education, providing unique chances for students to work alongside industry experts. These collaborations offer practical experience, engagement in marketing initiatives, and involvement in brand advisory services. These exclusive partnerships give students priceless exposure to the fashion world, networking opportunities, and the ability to contribute to real-life projects.
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Outside of office hours we currently offer appointments virtually. Please click on the link below and schedules an appointment with our team through the Calendly system.