Level 3
Emotional Branding
In Fashion Business Level 3: Emotional Branding, students thoroughly explore brand establishment and identity formation. The curriculum provides a multifaceted approach, integrating business strategy, marketing, and visual aesthetics. Students gain insights into financial management within the dynamic fashion industry, emphasizing a comprehensive understanding of brand identity across business, marketing, and visual dimensions. The unit also covers the financial aspects of fashion, including fashion brand analysis, digital approaches, finance management, creative research, and strategic mastery.
The Fashion Business Level 3 course explores the relationship between the fashion industry and its market, analyzing core values and strategic approaches. It equips students with a thorough understanding of brand identity and its development, highlighting its link to marketing and communication strategies. The program also focuses on advanced digital skills, allowing students to excel in creating impactful presentations using various tools to bolster a company’s digital marketing potential. Moreover, students assess the financial complexities essential for effective strategic business planning. These learning outcomes seamlessly align with subsequent levels of the One Year Vocational Program, supporting the progressive development of students as fashion business professionals through a customized curriculum and practical experience.
Our school prioritizes building valuable industry connections in fashion and design for students. With over 80 partnerships with luxury brands in the Miami Design District, students gain special access to practical experiences and insights. Our networking events attract professionals to our campus, expanding students’ networks. We also provide exclusive opportunities for voluntary work, internships, and jobs to empower students with practical experience. Tailored seminars are offered to equip students with skills and knowledge to navigate the fashion industry confidently. Our comprehensive approach ensures students are well-prepared to succeed in the competitive fashion business landscape and beyond.
Nestled in the bustling Design District, our Istituto Marangoni Miami campus is housed in a contemporary seven-story building designed to cater to students’ needs and encourage an environment conducive to learning and innovation. Our facilities encompass tailored classrooms, a state-of-the-art photography studio, a design workshop, and computer labs equipped with leading software such as Adobe Illustrator, Photoshop, InDesign, and Clo3D for digital design. Additionally, we provide various resources to aid students’ academic and professional development, including an extensive physical and virtual library stocked with research materials and essential references. You can visit our Miami campus or schedule a virtual tour for more information about our offerings.
Register for our 11-Week fashion business course today by completing the online application. Following this, you will be sent an email containing comprehensive guidance on the enrollment process, necessary document submission, and visa procedures for eligible participants. Our Designated School Officials (DSOs) team stands ready to guide international attendees through the visa application process. We offer assistance with housing, orientation, and indispensable details upon enrollment.
Fashion Business Level 3, “Emotional Branding,” delves into brand creation and identity development in the fashion business landscape. The course offers a holistic perspective, covering essential elements like business strategy, marketing expertise, and visual aesthetics. Additionally, it delves into financial management specific to the dynamic fashion industry, equipping students with skills for brand sustainability and success in the competitive market.
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FASHION BRANDING
Participants will delve into the strategic development and management of fashion brands. They will explore brand identity, positioning, and communication strategies within the context of the fashion industry. This course emphasizes brand storytelling, consumer engagement, and brand equity, preparing participants to build and elevate fashion brands in a competitive market. FASHION BRANDING
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FINANCE MANAGEMENT
Students will learn essential financial concepts and techniques, including budgeting, forecasting, and financial analysis. They will explore practical applications in the fashion industry, equipping them with the skills to manage finances effectively, make informed business decisions, and ensure the financial health of fashion enterprises. FINANCE MANAGEMENT
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INTERNATIONAL CONSUMER BEHAVIOR
Participants will examine cultural, economic, and social factors that influence consumer behavior in global markets. They will gain insights into cross-cultural marketing strategies, market segmentation, and consumer trends, enabling them to develop effective international marketing campaigns and strategies. INTERNATIONAL CONSUMER BEHAVIOR
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GREEN MARKETING
Students will explore environmentally friendly strategies for product development, marketing, and operations. They will cover topics such as ethical sourcing, sustainable materials, and eco-friendly branding, preparing them to address sustainability challenges and opportunities in the fashion business. GREEN MARKETING
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DIGITAL MARKETING AND E-COMMERCE
Students will learn advanced techniques for online marketing, including social media marketing, content creation, and search engine optimization (SEO). They will also explore e-commerce platforms and strategies for driving online sales, preparing them for digital marketing and e-commerce management careers within the fashion industry. DIGITAL MARKETING AND E-COMMERCE
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INDUSTRY PROJECT
Students will work on an Industry Project that integrates and applies their knowledge and skills acquired throughout the program. They will collaborate with industry partners on real-world projects, addressing current challenges and opportunities in the fashion business. This course emphasizes teamwork, problem-solving, and project management, providing students with valuable hands-on experience and industry connections. INDUSTRY PROJECT
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| Cost and Fees | Level 1 | Level 2 | Level 3 | Level 4 | Total One Year Program Cost |
| Tuition and Cost | $12,000 | $10,000 | $8,000 | $8,000 | $38,000 |
| Campus Fee per Level | $250 | $250 | $250 | $250 | $1,000 |
| Digital Resource Fees per Level | $350 | $350 | $350 | $350 | $1,400 |
| Graduation Fee | N/A | N/A | N/A | $400 | $400 |
| Total Cost of Attendance | $12,600 | $10,600 | $8,600 | $9,000 | $40,800 |
At Istituto Marangoni Miami, we recognize the unique financial circumstances of each student. In response, we offer various payment options tailored to the specific program you are interested in. We encourage you to schedule a meeting with our financial advisors to learn more about the available payment plans for our programs. They are dedicated to assisting you in selecting the payment option that aligns with your academic and financial goals.
*For finance-related inquiries, please contact the Finance Department at finance@immiami.com.
THE CLASSROOM
Istituto Marangoni Miami provides tailor-made internships for students specializing in fashion design, fashion business, styling, or interior design. These Internships offer valuable hands-on experience to complement academic learning and prepare students for successful careers in the fashion and design industry.
Building a solid and extensive professional network is crucial for advancing your career at Istituto Marangoni Miami. Our ‘In Conversation With’ sessions allow students to gain insights from accomplished fashion and design experts. Moreover, our knowledgeable faculty, events, volunteer opportunities, and brand collaborations all contribute to fostering connections within the industry, enabling students to grow their professional networks.
At Istituto Marangoni Miami, we believe in the power of hands-on experience and healthy competition as crucial drivers of learning. That’s why we offer our students the exciting opportunity to participate in fashion and design contests. These contests provide students with real-life industry challenges, from crafting business or creative direction proposals to designing for partnered brands. Students gain valuable insights into industry dynamics, sharpen their skills, and enhance their professional portfolios by participating.
Participating in our various contests and competitions will allow you to display your skills and earn acknowledgment. From marketing challenges to business presentations, aspiring entrepreneurs and marketers can obtain industry feedback, bolstering their presence in the fashion community and strengthening their portfolios. Compete, increase visibility, and unleash your creative capabilities.
FACULTY
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FACULTY
Outside of office hours we currently offer appointments virtually. Please click on the link below and schedules an appointment with our team through the Calendly system.