Level 2
The Business & Marketing Environment
NAVIGATING FASHION MARKETING
NAVIGATING FASHION MARKETING
Teaching Methods
The “The Business & Marketing Environment” Fashion Business Level 2 delves into innovative teaching methods that foster a deep understanding of the fashion industry’s business landscape. Our interactive lectures and lively discussions will help you develop a business marketing mindset, preparing you to confidently navigate the complexities of the industry. Gain practical insights into communication, pricing, and buying to acquire a thorough understanding of fashion business operations. Our curriculum offers a comprehensive view of fashion products and production principles, providing you with a holistic understanding of the industry’s dynamics. With a blend of theoretical instruction and hands-on activities, you’ll gain the knowledge and skills needed to succeed in the competitive fashion business world.
Learning Outcomes
Our Vocational Program in Fashion Business, Level 2, provides a deep dive into the intricacies of the fashion industry, emphasizing key learning outcomes. Students gain a comprehensive understanding of the dynamic relationship between social theories and sustainable fashion, enabling them to envision potential brand development opportunities. The program explores textiles, materials, and production processes, enabling students to acquire essential skills for ethically and sustainably crafting fashion products. Additionally, students analyze tailored marketing communication strategies tailored to the fashion business context, enhancing their ability to effectively engage with consumers. Recognizing the pivotal role of buyers in the industry, students comprehend their significance and impact on fashion business operations. This level also equips students with essential business and marketing principles and strategic acumen, empowering them to navigate the ever-evolving fashion landscape with confidence. These learning outcomes seamlessly align with the following levels of our One Year Vocational Program, nurturing the growth of students as fashion business professionals through personalized instruction and practical experience.
Industry Engagement
Our school is committed to establishing valuable industry connections for our students in fashion and design. With over 80 partnerships with luxury brands located in Miami Design District, students get special access to practical experiences and insights. Our regular networking events attract professionals to our campus, enabling students to expand their networks. We provide exclusive opportunities for voluntary work, internships, and jobs, empowering students to gain practical experience and begin their careers in the fashion industry. Additionally, we offer customized seminars to provide students with the skills and knowledge needed to navigate this vibrant industry with confidence. From building an exceptional portfolio to mastering professional networking, our comprehensive approach ensures that students are well-prepared to succeed in the competitive fashion business landscape and beyond.
Facilities and Resources
Positioned in the bustling Design District, our Istituto Marangoni Miami site is located in a contemporary seven-story building carefully designed to meet the diverse needs of our students and foster a stimulating atmosphere for education and creativity. Our amenities include specially crafted classrooms, an advanced photography studio, a design workshop, and computer labs equipped with top software like Adobe Illustrator, Photoshop, InDesign, and Clo3D for digital design. Moreover, we offer various resources to support students’ academic and professional growth, such as a comprehensive physical and virtual library stocked with research materials and essential references. To learn more about our services, you can either visit our Miami campus or book a virtual tour.
How To Apply
If you are interested in applying to our Vocational Program in Fashion Business, Level 2, the first step is to schedule an appointment with an admissions representative. To apply to this level directly, you must have a portfolio review by our Academic Committee or have completed Level 1 of this program. Once completed, a detailed email will be sent with instructions on how to proceed with your registration: document submission and visa application, if applicable. International students will have further assistance throughout their visa solicitation process with our Designated School Official (DSO). Once your registration has been completed, you will receive instructions about housing options, orientation, and more.
CURRICULUM
In our Vocational Program in Fashion Business, Level 2, students will explore the social and sustainability aspects of the fashion industry, gaining valuable insights into the changing consumer landscape and market dynamics. The curriculum delves into the complexities of production, logistics, and the crucial role of buyers in propelling the industry. Moreover, students will acquire essential knowledge on developing sustainable business strategies, equipping them to thrive in the growing socially conscious fashion market.
Level 2
The Business & Marketing Environment
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FB201
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PRINCIPLES OF BUSINESS 2
Adopt key business principles and understand the development of business strategies. PRINCIPLES OF BUSINESS 2
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FB202
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PRODUCTION 360
Understand the basic elements of textiles and materials necessary to craft a fashion product and analyze production and logistic processes. PRODUCTION 360
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FB204
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SOCIAL MEDIA
Students will learn how to create compelling social media content, including images, videos, and written copy, that effectively communicates a brand’s message and engages audiences. SOCIAL MEDIA
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FB206
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FASHION BUYING
Understand buyers’ role importance and buying process in the fashion industry. FASHION BUYING
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FB207
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FASHION COMMUNICATION
Students will gain practical skills in analyzing and evaluating communication strategies. FASHION COMMUNICATION
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VP203
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DIGITAL DESIGN II ILLUSTRATOR
Demonstrate the awareness of Adobe® Illustrator. Students will learn the ability to create flats sketches. DIGITAL DESIGN II ILLUSTRATOR
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TUITION AND FEES of Level 2 | The Business & Marketing Environment
| Cost and Fees | Level 1 | Level 2 | Level 3 | Level 4 | One-Year Program |
| Tuition Cost | $12,000 | $10,000 | $8,000 | $8,000 | $38,000 |
| Non-Refundable Application Fee | $100 | $100 | $100 | $100 | $100 |
| Semester Campus Fees | $250 | $250 | $250 | $250 | $1,000 |
| Semester Digital Resource Fees* | $350 | $350 | $350 | $350 | $1,400 |
| Semester Books and Supplies* | $200 | $200 | $200 | $200 | $800 |
| Graduation Fee | N/A | N/A | N/A | $400 | $400 |
| Total Cost of Attendance | $12,900 | $10,900 | $8,900 | $9,300 | $41,700 |
| Cost and Fees | Level 1 | Level 2 | Level 3 | Level 4 | One-Year Program |
| Tuition Cost | $12,000 | $10,000 | $8,000 | $8,000 | $38,000 |
| Non-Refundable Application Fee | $100 | $100 | $100 | $100 | $100 |
| Semester Campus Fees | $250 | $250 | $250 | $250 | $1,000 |
| Semester Digital Resource Fees* | $350 | $350 | $350 | $350 | $1,400 |
| Semester Books and Supplies* | $200 | $200 | $200 | $200 | $800 |
| Graduation Fee | N/A | N/A | N/A | $400 | $400 |
| Total Cost of Attendance | $12,900 | $10,900 | $8,900 | $9,300 | $41,700 |
At Istituto Marangoni Miami, we understand that each student’s financial situation is unique. That’s why we offer various payment options tailored to the specific program you are applying to. For detailed information about the payment opportunities available for our programs, we encourage you to schedule an appointment with one of our representatives. They will be delighted to assist you in finding the best program for you and answer any questions you might have.
* The digital resources fees include all required software. Owning a personal computer is optional for on-campus students, as IMM features multiple labs with Apple iMacs and PCs.
* The school provides most resources, yet books and supplies are variable each semester.
* For a comprehensive overview of our tuition, fees, and refund policy, kindly access and download our catalog for detailed information.
*For finance-related inquiries, please contact the Finance Department at finance@immiami.com.
*For finance-related inquiries, please contact the Finance Department at finance@immiami.com.
ADDITIONAL LIVING EXPENSES
| LIVING EXPENSES | COST PER LEVEL – ON CAMPUS | COST PER LEVEL – ONLINE |
| HOUSING PER SEMESTER | $8,000 | $8,000 |
| FOOD PER SEMESTER | $1,600 | $1,600 |
| TRANSPORTATION PER SEMESTER | $2,000 | $1,431 |
| TOTAL COST OF LIVING EXPENSES PER SEMESTER | $11,600 | $11,031 |
| LIVING EXPENSES | COST PER LEVEL – ON CAMPUS | COST PER LEVEL – ONLINE |
| HOUSING PER SEMESTER | $8,000 | $8,000 |
| FOOD PER SEMESTER | $1,600 | $1,600 |
| TRANSPORTATION PER SEMESTER | $2,000 | $1,431 |
| TOTAL COST OF LIVING EXPENSES PER SEMESTER | $11,600 | $11,031 |
* Please note that the above figures are averages and should be used for informational purposes only. Actual costs may vary depending on individual circumstances, lifestyle choices, and other factors. These estimates are not guaranteed and are subject to change.
* Your educational expenses can be classified into two main categories: direct costs and indirect costs. Direct costs include payments made directly to Istituto Marangoni Miami, including tuition and fees. Additionally, any expenses not directly paid to the university fall under the category of indirect costs, such as housing, transportation, and miscellaneous expenditures.
BEYOND
THE CLASSROOM
Internships
Istituto Marangoni Miami offers customized internships designed for students in fashion design, fashion business, styling, or interior design. These internships provide valuable practical experience to supplement academic education and equip students for prosperous careers in the fashion and design sector.
Industry Networking Sessions
Establishing a robust and vast professional network is essential for career progression at Istituto Marangoni Miami. Our ‘In Conversation With’ sessions offer students a chance to learn from successful fashion and design professionals. Additionally, our experienced faculty, events, volunteer chances, and brand partnerships all help in cultivating relationships within the industry, allowing students to expand their professional networks.
Fashion Contests
At Istituto Marangoni Miami, we believe in the power of hands-on experience and healthy competition as key drivers of learning. That’s why we offer our students the exciting opportunity to participate in fashion and design contests. From crafting business or creative direction proposals to designing for partnered brands, these contests provide students with real-life industry challenges to tackle. By participating, students gain valuable insights into industry dynamics, sharpen their skills, and enhance their professional portfolios.
Competitions
Showcase your talent and gain recognition by participating in our diverse range of contests and competitions. From marketing challenges to business pitches, aspiring entrepreneurs and marketers can compete and receive industry feedback, enhancing their presence in the fashion community and enriching their portfolio. Compete, gain exposure, and unleash your creative potential.
MEET OUR
FACULTY
All faculty
Nathalie Tessier's journey in the fashion world began with studying fashion design in Paris, where she initially found her passion. However, as she delved deeper into the industry, she realized her true calling lay in the business side of fashion. She embarked on a remarkable career path upon graduation, joining the esteemed brand Celio.
At Celio, Nathalie assumed the director role, overseeing various crucial aspects such as designing and managing international market collections, product distribution, and spearheading marketing campaigns. Her responsibilities included pioneering new store concept prototypes and demonstrating her multifaceted expertise in shaping the brand's identity and market presence.
Nathalie's tenure in Paris enriched her professional journey as she collaborated with renowned brands like Celio Sport, Dooble, and Sud Express, further deepening her understanding of the intricacies of the fashion business world. Today, Nathalie brings her wealth of experience and insights to her role as the program leader for the Fashion Business program at IMM, where she guides and inspires aspiring professionals to navigate and excel in the dynamic realm of fashion business.
Teaching Areas: Trend Forecasting, Fashion Marketing: Principles and Practices, Production 360 and Fashion Entrepreneurship-Thesis
read more
Nathalie Tessier
Fashion Business Program Leader
Alessandro has 24 years of expertise in developing brand equity and pioneering digital marketing across different cultures, nations, and businesses. As the Chief Marketing Officer at Under Armour, De Pestel led all the marketing aspects of the brand. He served previously as Executive Vice President of Marketing, Communications, and Consumer Insights for Tommy Hilfiger Global/PVH Europe, executing global alignment, planning, and strategies to support the company’s product directives and initiatives. De Pestel also worked as International Communications Director for Christian Dior Parfums in France and Vice President of Global Marketing for Omega Watches in Switzerland.
Teaching Areas: International Customer Behavior, Fashion Entrepreneurs, Creating Communicating & Delivery Luxury and Omni-Channel Distribution
read more
Alessandro De Pestel
Fashion Business Professor
Roxana Frontini teaches our students how to excel at managing marketing projects and teams, integrating strategies, and implementing complex initiatives for success. She incorporates her robust problem-solving abilities and entrepreneurial mindset into all her teaching and projects. Roxana is a proactive leader with extensive experience in fostering the growth of global companies in the media, fashion, music, and creative sectors. Possessing Master’s Degrees in Technology and Business Management and a double major in Law and Business, Roxana holds expertise in utilizing data-driven and highly creative marketing through technology and innovation to drive purposeful profitability and business expansion.
Teaching Areas: Ethics, Branding, Marketing & Communications
read more
Roxana Frontini
Fashion Business Professor
Cece Feinberg brings over 21 years of experience, from running her full-service boutique PR agency to the Marangoni Miami classroom. With a Bachelor of Science in Business from Cornell University, she specializes in national consumer media placement, brand building, and event management for clients in the fashion, art, and consumer goods industries.
As the founder of Cece Feinberg PR, she excels in brand and product positioning, global media strategies, fashion show and event media management, editorial trafficking, new product launches, and re-launches of established brands. Her diverse clientele includes fashion brands (swimwear, lingerie, denim, etc.), accessories (shoes, bags, watches, jewelry), toy brands, trade shows, artists, galleries, museums, and retailers.
Teaching Areas: Communication Strategies, Fashion Communication, Social Media Management, and History of Dress and Costume
read more
Cece Feinberg
Fashion Styling Professor
Inés Sabalza brings over two decades of multifaceted experience in the fashion industry, predominantly from NYC, focusing on sales, distribution, and business operations. She has collaborated with various entrepreneurs throughout her prominent career, effortlessly navigating startup terrains and structured corporate landscapes. A foundation in technology from her educational pursuits has always underpinned Inés’s work, offering her unique perspectives in an industry constantly reshaped by digital advancements. In 2019, Inés transitioned to Miami, channeling her industry insights to educate emerging fashion enthusiasts at Istituto Marangoni. As an esteemed Professor, she leads courses in business and marketing tailored for the ever-evolving world of fashion, emphasizing the symbiotic relationship between fashion and technology. Her curriculum underscores real-world interactions, ensuring students grasp theoretical concepts and their tangible applications in today’s tech-driven fashion landscape. Recognizing that technology will continue to reshape the fashion world at an even more rapid pace, Inés consistently advocates for the fusion of fashion with the latest tech trends, striving to shape the next generation of industry leaders who are both fashion-forward and tech-savvy.
Teaching Areas: Introduction to Fashion, Fashion Marketing and Fashion Branding
read more
Ines Sabalza
Fashion Business Professor
MEET OUR
FACULTY
All faculty
FACULTY
Nathalie Tessier's journey in the fashion world began with studying fashion design in Paris, where she initially found her passion. However, as she delved deeper into the industry, she realized her true calling lay in the business side of fashion. She embarked on a remarkable career path upon graduation, joining the esteemed brand Celio.
At Celio, Nathalie assumed the director role, overseeing various crucial aspects such as designing and managing international market collections, product distribution, and spearheading marketing campaigns. Her responsibilities included pioneering new store concept prototypes and demonstrating her multifaceted expertise in shaping the brand's identity and market presence.
Nathalie's tenure in Paris enriched her professional journey as she collaborated with renowned brands like Celio Sport, Dooble, and Sud Express, further deepening her understanding of the intricacies of the fashion business world. Today, Nathalie brings her wealth of experience and insights to her role as the program leader for the Fashion Business program at IMM, where she guides and inspires aspiring professionals to navigate and excel in the dynamic realm of fashion business.
Teaching Areas: Trend Forecasting, Fashion Marketing: Principles and Practices, Production 360 and Fashion Entrepreneurship-Thesis
read more
Nathalie Tessier
Fashion Business Program Leader
Alessandro has 24 years of expertise in developing brand equity and pioneering digital marketing across different cultures, nations, and businesses. As the Chief Marketing Officer at Under Armour, De Pestel led all the marketing aspects of the brand. He served previously as Executive Vice President of Marketing, Communications, and Consumer Insights for Tommy Hilfiger Global/PVH Europe, executing global alignment, planning, and strategies to support the company’s product directives and initiatives. De Pestel also worked as International Communications Director for Christian Dior Parfums in France and Vice President of Global Marketing for Omega Watches in Switzerland.
Teaching Areas: International Customer Behavior, Fashion Entrepreneurs, Creating Communicating & Delivery Luxury and Omni-Channel Distribution
read more
Alessandro De Pestel
Fashion Business Professor
Roxana Frontini teaches our students how to excel at managing marketing projects and teams, integrating strategies, and implementing complex initiatives for success. She incorporates her robust problem-solving abilities and entrepreneurial mindset into all her teaching and projects. Roxana is a proactive leader with extensive experience in fostering the growth of global companies in the media, fashion, music, and creative sectors. Possessing Master’s Degrees in Technology and Business Management and a double major in Law and Business, Roxana holds expertise in utilizing data-driven and highly creative marketing through technology and innovation to drive purposeful profitability and business expansion.
Teaching Areas: Ethics, Branding, Marketing & Communications
read more
Roxana Frontini
Fashion Business Professor
Cece Feinberg brings over 21 years of experience, from running her full-service boutique PR agency to the Marangoni Miami classroom. With a Bachelor of Science in Business from Cornell University, she specializes in national consumer media placement, brand building, and event management for clients in the fashion, art, and consumer goods industries.
As the founder of Cece Feinberg PR, she excels in brand and product positioning, global media strategies, fashion show and event media management, editorial trafficking, new product launches, and re-launches of established brands. Her diverse clientele includes fashion brands (swimwear, lingerie, denim, etc.), accessories (shoes, bags, watches, jewelry), toy brands, trade shows, artists, galleries, museums, and retailers.
Teaching Areas: Communication Strategies, Fashion Communication, Social Media Management, and History of Dress and Costume
read more
Cece Feinberg
Fashion Styling Professor
Inés Sabalza brings over two decades of multifaceted experience in the fashion industry, predominantly from NYC, focusing on sales, distribution, and business operations. She has collaborated with various entrepreneurs throughout her prominent career, effortlessly navigating startup terrains and structured corporate landscapes. A foundation in technology from her educational pursuits has always underpinned Inés’s work, offering her unique perspectives in an industry constantly reshaped by digital advancements. In 2019, Inés transitioned to Miami, channeling her industry insights to educate emerging fashion enthusiasts at Istituto Marangoni. As an esteemed Professor, she leads courses in business and marketing tailored for the ever-evolving world of fashion, emphasizing the symbiotic relationship between fashion and technology. Her curriculum underscores real-world interactions, ensuring students grasp theoretical concepts and their tangible applications in today’s tech-driven fashion landscape. Recognizing that technology will continue to reshape the fashion world at an even more rapid pace, Inés consistently advocates for the fusion of fashion with the latest tech trends, striving to shape the next generation of industry leaders who are both fashion-forward and tech-savvy.
Teaching Areas: Introduction to Fashion, Fashion Marketing and Fashion Branding
read more
Ines Sabalza
Fashion Business Professor
MEET OUR
FACULTY
All faculty
FACULTY
Nathalie Tessier's journey in the fashion world began with studying fashion design in Paris, where she initially found her passion. However, as she delved deeper into the industry, she realized her true calling lay in the business side of fashion. She embarked on a remarkable career path upon graduation, joining the esteemed brand Celio.
At Celio, Nathalie assumed the director role, overseeing various crucial aspects such as designing and managing international market collections, product distribution, and spearheading marketing campaigns. Her responsibilities included pioneering new store concept prototypes and demonstrating her multifaceted expertise in shaping the brand's identity and market presence.
Nathalie's tenure in Paris enriched her professional journey as she collaborated with renowned brands like Celio Sport, Dooble, and Sud Express, further deepening her understanding of the intricacies of the fashion business world. Today, Nathalie brings her wealth of experience and insights to her role as the program leader for the Fashion Business program at IMM, where she guides and inspires aspiring professionals to navigate and excel in the dynamic realm of fashion business.
Teaching Areas: Trend Forecasting, Fashion Marketing: Principles and Practices, Production 360 and Fashion Entrepreneurship-Thesis
read more
Nathalie Tessier
Fashion Business Program Leader
Alessandro has 24 years of expertise in developing brand equity and pioneering digital marketing across different cultures, nations, and businesses. As the Chief Marketing Officer at Under Armour, De Pestel led all the marketing aspects of the brand. He served previously as Executive Vice President of Marketing, Communications, and Consumer Insights for Tommy Hilfiger Global/PVH Europe, executing global alignment, planning, and strategies to support the company’s product directives and initiatives. De Pestel also worked as International Communications Director for Christian Dior Parfums in France and Vice President of Global Marketing for Omega Watches in Switzerland.
Teaching Areas: International Customer Behavior, Fashion Entrepreneurs, Creating Communicating & Delivery Luxury and Omni-Channel Distribution
read more
Alessandro De Pestel
Fashion Business Professor
Roxana Frontini teaches our students how to excel at managing marketing projects and teams, integrating strategies, and implementing complex initiatives for success. She incorporates her robust problem-solving abilities and entrepreneurial mindset into all her teaching and projects. Roxana is a proactive leader with extensive experience in fostering the growth of global companies in the media, fashion, music, and creative sectors. Possessing Master’s Degrees in Technology and Business Management and a double major in Law and Business, Roxana holds expertise in utilizing data-driven and highly creative marketing through technology and innovation to drive purposeful profitability and business expansion.
Teaching Areas: Ethics, Branding, Marketing & Communications
read more
Roxana Frontini
Fashion Business Professor
Cece Feinberg brings over 21 years of experience, from running her full-service boutique PR agency to the Marangoni Miami classroom. With a Bachelor of Science in Business from Cornell University, she specializes in national consumer media placement, brand building, and event management for clients in the fashion, art, and consumer goods industries.
As the founder of Cece Feinberg PR, she excels in brand and product positioning, global media strategies, fashion show and event media management, editorial trafficking, new product launches, and re-launches of established brands. Her diverse clientele includes fashion brands (swimwear, lingerie, denim, etc.), accessories (shoes, bags, watches, jewelry), toy brands, trade shows, artists, galleries, museums, and retailers.
Teaching Areas: Communication Strategies, Fashion Communication, Social Media Management, and History of Dress and Costume
read more
Cece Feinberg
Fashion Styling Professor
Inés Sabalza brings over two decades of multifaceted experience in the fashion industry, predominantly from NYC, focusing on sales, distribution, and business operations. She has collaborated with various entrepreneurs throughout her prominent career, effortlessly navigating startup terrains and structured corporate landscapes. A foundation in technology from her educational pursuits has always underpinned Inés’s work, offering her unique perspectives in an industry constantly reshaped by digital advancements. In 2019, Inés transitioned to Miami, channeling her industry insights to educate emerging fashion enthusiasts at Istituto Marangoni. As an esteemed Professor, she leads courses in business and marketing tailored for the ever-evolving world of fashion, emphasizing the symbiotic relationship between fashion and technology. Her curriculum underscores real-world interactions, ensuring students grasp theoretical concepts and their tangible applications in today’s tech-driven fashion landscape. Recognizing that technology will continue to reshape the fashion world at an even more rapid pace, Inés consistently advocates for the fusion of fashion with the latest tech trends, striving to shape the next generation of industry leaders who are both fashion-forward and tech-savvy.
Teaching Areas: Introduction to Fashion, Fashion Marketing and Fashion Branding
read more
Ines Sabalza
Fashion Business Professor
FAQ
What are the prerequisites for enrolling in the fashion business program?
Prospective students must be 18 years old or possess a high school diploma to be eligible for our fashion business classes. Previous experience in fashion business is not required, but a strong passion for creativity and a desire to learn are essential.
How can I sign up for the 11-Week Level classes?
To join our programs, first schedule a meeting with our admissions team to review program details and requirements. After the meeting, you can then submit your online application and the $1000 USD registration fee, which is deducted from the total tuition. Additionally, you must provide the following admission documents: identification, resume, bank statement, and sponsor letter if necessary. Further assistance will be provided via email following the meeting.
Can I enroll in Fashion Business Level 2 without completing Level 1?
To gain entry into level 2 of the fashion business course, candidates must have finished level 1. However, individuals with extensive experience in fashion business can gain admission to Level 2 through a portfolio assessment. The Academic Committee may grant exemptions after reviewing the candidate's portfolio.
Can international students enroll in the 11-Week Programs offered at Istituto Marangoni Miami?
International students have the opportunity to register for an 11-week course as a component of our One Year Vocational Program. We facilitate the M1 visa for students in need of a student visa. Our Designated School Official will assist you with the visa process to simplify the admissions procedure following your application.
CONTACT
Outside of office hours we currently offer appointments virtually. Please click on the link below and schedules an appointment with our team through the Calendly system.