MASTERCLASS IN VISUAL ARTS

Students will be introduced to the world of motion graphics and digital animation through Adobe After Effects, one of the most powerful tools used in the creative industry. This module covers key concepts such as keyframe animation, text effects, masking, and visual layering, as well as plug-ins that enhance production value. You’ll learn how to create visually compelling animated content, work with timing and transitions, and bring static images to life—skills that are essential for anyone working in multimedia, digital art, or branded content creation. By the end of the module, students will have completed a short animated sequence or visual identity motion piece.

This subject explores how artificial intelligence can be integrated into the creative workflow. Students will experiment with tools like Cinema Flow for video editing and MidJourney for AI-generated imagery. The focus will be on how to use these platforms to assist in content creation, from developing moodboards and generating concept visuals to automating post-production tasks. Students will also analyze how AI influences creativity, and how to balance human input with machine-generated results. This module encourages innovation while teaching students how to push boundaries and rethink traditional creative processes.

In this module, students will learn how to create impactful digital campaigns using AI-powered tools designed to streamline marketing efforts. You’ll dive into content planning, social media analytics, automated scheduling, and AI-enhanced copywriting and design tools. The course includes building platform-specific strategies for Instagram, TikTok, and emerging platforms, with a focus on fashion, art, and lifestyle audiences. Real-time feedback will help students refine their tone, visuals, and posting rhythm. By the end, you’ll be equipped to launch or simulate a campaign with clear creative direction and performance goals.

This module strengthens your ability to think critically and approach art and design projects through an academic and research-based lens. Students will explore methods for conceptual development, sourcing and analyzing references, and organizing visual and written research for presentations or exhibitions. You’ll practice articulating your ideas, identifying relevant trends and topics, and backing up your creative decisions with clear rationale. The emphasis is on developing original thinking and strong communication skills, which are essential for both collaborative work and solo projects.

Students will explore emerging movements, new technologies, and shifts in the global creative landscape that are influencing the future of art and design. From immersive experiences and sustainable practices to digital identities and metaverse aesthetics, this module highlights what’s next in the world of visual expression. You’ll analyze case studies, debate new directions, and reflect on how these trends could inform your own work or future career path. The goal is to give students the foresight to anticipate change and stay relevant in a fast-evolving industry.

To conclude the masterclass, students will conceptualize, develop, and present a final visual art piece or multimedia campaign. The project can be individual or collaborative and will reflect the techniques and approaches learned throughout the course. Students will receive individual mentoring during the development process and will present their work during a final showcase. This capstone project is designed to demonstrate your technical abilities, creative direction, and conceptual thinking—serving as a strong addition to your professional portfolio.