Master of Arts
in Digital Communications
and Social Media Strategy
The Master’s in Digital Communication and Social Media Strategy program offers various interactive teaching approaches customized to meet the needs of today’s digital learners. Students examine the strategies and successes of well-known digital businesses through in-depth case studies, obtaining knowledge of efficient branding, marketing, and business procedures. The learning experience is enhanced by the unique perspectives that industry experts provide on current trends and problems in digital communication and social media management. Students become fully immersed in the dynamic digital ecosystem through social media conferences, digital marketing events, and benchmarks on well-known online platforms. With the help of industry-driven projects, students in this online fashion master’s program may apply theory to realistic situations, network professionally, and develop their practical skills through realistic fashion marketing proposals. With flexible online options, students can make their schedule and get their fashion master’s degree in less than two years.
With courses in internet law, experiential consumer behaviors, social media management, and data analytics, the Master’s in Digital Communication and Social Media Strategy Online Program gives students a thorough understanding of digital communication and social media dynamics. As they study under industry experts who are their instructors, students learn advanced media and communication strategies and create company concepts appropriate for the digital age. Students learn about successful digital marketing strategies and online brand management techniques by investigating digital advertising, innovative content production, graphic design, and email marketing tactics.
In this Master’s Degree in Digital Communication and Social Media Strategy, students can use new digital tools and platforms to aid creative direction projects and unique digital communication techniques since the curriculum strongly emphasizes the integration of digital technologies and creativity. Students gain real-world experience and industry insights through practical projects, such as a capstone project and experiential media assignments, which are crucial for success in the fast-paced fields of social media management and digital communication.
With a wealth of industry engagement possibilities, the Master’s in Digital Communication and Social Media Strategy Program gives students real-world experience and a vast network in the ever-changing digital landscape. Students can showcase their creativity and use the knowledge they’ve learned in the classroom by competing in digital marketing competitions paired with top brands looking for new talent in the industry. Seminars and guest lectures by industry experts provide priceless insights into the latest trends, difficulties, and best practices in social media management and digital communication.
Additionally, if you assist our Online Master in Digital Communication and Social Media Strategy through our Career Services section, students can apply for specific jobs and internships with prestigious digital marketing companies and social media platforms. Our committed career counselors provide one-on-one assistance to students in navigating the digital job market and obtaining valuable industry placements.
Our campus at Istituto Marangoni Miami is housed in a cutting-edge, 7-story building in the center of the Design District. Every level is planned to meet the various needs of our students, offering them a space that fosters creativity and learning. The online students from our digital communication masters can access various virtual resources to help their educational journey. Online theory classrooms, and industry-standard programs like Adobe Illustrator, Photoshop, InDesign, and Clo3D for digital design are just a few of our vast resources.
Additionally, students can access various resources to support their academic and professional development. These include a comprehensive library, both physical and virtual, stocked with essential references and research materials. For those who visit Miami and would want to use the physical resources and spaces in the school, online students have the ability to do so. To learn more about our facilities and resources, feel free to visit our Miami campus or schedule a virtual tour to get to know us better.
If you’re interested in applying to our Online Digital Communications and Social Media Strategy Master’s, our admissions team is here to guide you through the entire process, from application to enrollment. The first step is to submit your application through our website and complete the online form. Once submitted, you’ll receive a detailed email outlining the documents required for submission before the specified deadline.
After you’ve submitted all necessary documents for the online master’s program, our Academic Committee will carefully review your student profile. You can expect a response shortly after that regarding your acceptance status. Accepted students will receive further information regarding student enrollment, orientation details, housing options, and more to ensure a smooth transition into our academic community.
Should you require additional information or assistance, please visit our Graduate Application page or schedule a call with one of our admissions representatives. We’re here to support you every step of the way.
By combining ideas from Internet law, ethics, and digital advertising tactics, students will create thorough proposals for digital marketing and branding that are suited to various digital platforms and target audiences.
The curriculum gives students extensive knowledge in these areas, helping them improve brand visibility and reach through analyzing user interaction data, social media campaign optimization, and data-driven decision-making.
Through courses in graphic design, layout, and post-production, students understand the fundamentals of creative direction and content creation for a powerful online brand presence. They also learn how to create engaging digital content that connects with audiences.
Students delve into experiential consumer behaviors and email marketing strategies, gaining insights into consumer psychology and effective marketing management techniques essential for driving engagement and conversion in the digital landscape.
The program strongly emphasizes experiential learning through real-world projects, such as a capstone project and experiential media assignments. These opportunities enable students to develop professional portfolios, apply theory to real-world situations, and gain priceless industry experience.
Master of Arts Degree
Spring, Summer, Fall
16 months
Full-time or Part-time, Online*
36 credits
THE CLASSROOM
You can choose from a wide range of internship options related to your study topic as a student in Istituto Marangoni Miami’s Master’s in Digital Communication and Social Media Strategies program. Our internships offer practical training to enhance your academic learning and equip you for success in the fast-paced field of digital communication, regardless of your interests in content creation, social media management, or digital marketing. Our career services department works closely with industry partners yet to guarantee that internship placements correspond with current market trends and offerings, our career services department works closely with industry partners. This allows students to gain invaluable real-world experience and networking opportunities in the digital communication and social media sectors.
At Istituto Marangoni Miami, we understand the value of networking in the brand management and luxury sectors. We provide unique networking opportunities specially chosen for students enrolled in our Master of Arts in Digital Communications and Social Media Strategies program because of this. Students can interact with prominent personalities from the digital marketing in fashion industries through our ‘In Conversation With’ series, where they can receive insightful guidance on success in the field. Our industry-expert lecturers, events, volunteer opportunities, and brand partnerships further enhance our dynamic networking atmosphere.
At Istituto Marangoni Miami, we believe in the power of hands-on experience and healthy competition as key drivers of learning. That’s why we offer our students the exciting opportunity to participate in fashion and design contests. These contests provide students with real-life industry challenges, from crafting business or creative direction proposals to designing for partnered brands. By participating, students gain valuable insights into industry dynamics, sharpen their skills, and enhance their professional portfolios.
Known as the Miami Fashion Movement, students from Istituto Marangoni Miami take center stage during major fashion weeks held around the Americas. Within the program, students can curate and present their collections on runways across the globe, including Palm Springs, New York, Miami Swim Week, Panama, Costa Rica, Argentina, Guatemala, and the Dominican Republic. This all-encompassing experience teaches students about the intricacies of the fashion industry and concludes with the exhilarating moment of witnessing their creations on the runway.
| Cost and Fees | Virtual Master of Arts in Digital Communications and Social Media Strategy |
| Total Semester Credit Hours | 60 |
| Tuition for Credit Hours | $1,000 |
| Non-Refundable Application | $100 |
| Campus Fee per Semester | N/A |
| Digital Resources per Semester | $350 |
| Graduation Fee | $400 |
| Total Cost of Attendance | $37,450 |
At Istituto Marangoni Miami, we are aware that every student has a different financial condition. We provide a range of payment alternatives based on the particular program you are applying to because of this. Please make an appointment with one of our financial specialists for more information on the payment options offered for our programs. They will be happy to help you choose the ideal payment plan that fits your academic and financial objectives.
*For finance-related inquiries, please contact the Finance Department at finance@immiami.com.
The Master of Arts in Digital Communications and Social Media Strategy Program offers a cutting-edge exploration of the dynamic intersection between digital technology and communication in today’s world. Through an innovative curriculum, students will deepen their understanding of Internet law, ethical considerations, and the intricacies of experiential consumer behaviors. With a strong emphasis on practical application, students will learn about social media management, analytics, and digital advertising, gaining invaluable insights into crafting compelling content and harnessing the power of online platforms. This online fashion marketing program equips students with research methodologies essential for navigating the ever-changing digital landscape, preparing them to analyze trends and develop effective communication strategies critically. As students progress, they engage in advanced studies, including digital writing, graphic design, and email marketing, honing their skills in creating impactful digital narratives. Culminating in a capstone project and experiential media exploration, this program empowers graduates with the expertise and creativity needed to thrive in diverse digital communications and social media roles.
| Number | Course Title |
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DCS526
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Internet Law & Ethics
Essential to the contemporary fashion industry, internet law and ethics is related to computer and information ethics and the key processes and institutions shaping the technology landscape, and how brands are adapting to accommodate emerging technologies and practices. The course explores issues such as participant knowledge and consent, online privacy and, cybersecurity, intellectual property issues, domain name, copyrights, and social media regulations. Prerequisite(s): None Internet Law & Ethics
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DCS527
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Experiential Consumer Behaviors
The aim of this course is for participants to understand more about the ultimate customer experience in a new phygital (physical place and digital space) context. They are introduced to new customer experience frameworks by exploring the concept of the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) as well as strategies using online surveys, contests, quizzes, and HTML5 games. Prerequisite(s): None Experiential Consumer Behaviors
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DCS528
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Social Media Management & Analytics
The Social media management and analytics course introduces participants to tools and practices used by social media, marketing, and communications teams to identify successful practices, target demographics, and analyze real-time consumer practices. The course explores how to grow businesses by measuring the effectiveness of social media campaigns, A/B testing and to compare data from individual campaigns, posts, or pages. Prerequisite(s): None Social Media Management & Analytics
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DCS531
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Research Methods
Research Methods supports students in developing the core competencies and academic rigor required for study at postgraduate level. Through a series of lectures and activities, students will be able to gain the theoretical and practical understanding needed to create effective coursework and capstone project proposals. Lectures will cover the reflective process, the review of literature, research methodologies, structuring research. Prerequisite(s): None Research Methods
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DCS534
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Email Marketing Strategies
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. This course will show how effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans. This course will further explore how to build an email list full of targeted customers, how to optimize your emails for the highest open rates and click-through rates (CTR), and how to automate the email marketing process of nurturing your leads and turning prospects into customers. Prerequisite(s): None Email Marketing Strategies
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| Number | Course Title |
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DCS529
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Communication Strategies
This course explores the ever-evolving world of marketing communication strategies, drawing on fashion industry case studies to help students to develop a deeper understanding of success factors. Media planning and strategy, public relations, sales promotions, direct marketing, CSR, the digital landscape of communications, fashion advertising and creative communication strategies, as well as laws and regulations associated with marketing communications are included amongst the topics. Prerequisite(s): None Communication Strategies
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DCS530
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The Evolution of Fashion Media
The evolving landscapes of media and fashion communication environment are explored by examining the most relevant mass media such as: print (magazines, newspapers, catalogs); broadcast (TV, radio, video, film); and the Internet (Web sites, blogs, podcasts, social media, YouTube). Through analysis, participants will also understand the evolution of the digital landscape and its impact on fashion media. Prerequisite(s): None The Evolution of Fashion Media
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DCS532
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Digital Technologies & Creative Direction
This course explores proven techniques from both brand Prerequisite(s): None Digital Technologies & Creative Direction
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DCS535
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New Digital Tools
The main focus of this course is to get participants to identify the right digital tools and platforms necessary for businesses to succeed. Students will understand which tools are used for different tasks and how to apply them in an everyday environment. This is achieved by exploring programs, websites or online resources including Hubspot, Ahrefs, Google Adwords and Google Analytics. Prerequisite(s): None New Digital Tools
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| Number | Course Title |
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DCS533
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Digital Advertising & Online Media
Participants explore the world of Digital Advertising & Online Media by investigating the various distribution options of promotional content and by understanding the process of utilizing promotional material for online platforms such as social media, search engines, websites, and any other digital platforms. Students learn how to digitally take the business directly to where the consumer is, how to purchase advertising space for campaigns (pay-per-click), how to search engine optimize (SEO), how to integrate digital into traditional marketing strategies, as well as how to create web banner ads, mobile ads, landing pages, interactive look books and digital media kits. Prerequisite(s): None Digital Advertising & Online Media
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DCS536
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Creative Content & Digital Writing
Digital culture describes how technology and the internet Prerequisite(s): None Creative Content & Digital Writing
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DCS537
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Graphic Design, Layout and Post Productions
Graphic design is all around us, in a myriad of forms, Prerequisite(s): None Graphic Design, Layout and Post Productions
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DCS538
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Experiential Media
Experiential Media, best described as an immersive Prerequisite(s): None Experiential Media
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DCS602
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Capstone Project
The capstone project represents the culmination of a Prerequisite(s): All DCS 500-level courses. Capstone Project
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FACULTY
FACULTY
FACULTY
The Master’s in Digital Communication and Social Media Strategy Program graduates are equipped with the skills necessary to take advantage of a wide range of exciting job options in the communication, social media, and digital marketing industries. Our graduates are prepared to succeed in the digital environment due to their in-depth training in social media management strategies, creative brand promotion techniques, and digital communication strategies within this online fashion marketing program. In this communication program, our curriculum equips students to significantly influence the rapidly evolving field of social media and digital marketing, content production, digital marketing, and online brand presence.
The Master’s in Digital Communication and Social Media Strategies program graduates are equipped with the skills necessary to take advantage of a wide range of exciting job options in the communication, social media, and digital marketing industries. Our graduates are prepared to succeed in the digital environment due to their in-depth training in social media management strategies, creative brand promotion techniques, and digital communication strategies within this online fashion marketing program. In this communication program, our curriculum equips students to significantly influence the rapidly evolving field of social media and digital marketing, content production, digital marketing, and online brand presence.
The Master’s in Digital Communication and Social Media Strategies program graduates are equipped with the skills necessary to take advantage of a wide range of exciting job options in the communication, social media, and digital marketing industries. Our graduates are prepared to succeed in the digital environment due to their in-depth training in social media management strategies, creative brand promotion techniques, and digital communication strategies within this online fashion marketing program. In this communication program, our curriculum equips students to significantly influence the rapidly evolving field of social media and digital marketing, content production, digital marketing, and online brand presence.
The Master’s in Digital Communication and Social Media Strategies program graduates are equipped with the skills necessary to take advantage of a wide range of exciting job options in the communication, social media, and digital marketing industries. Our graduates are prepared to succeed in the digital environment due to their in-depth training in social media management strategies, creative brand promotion techniques, and digital communication strategies within this online fashion marketing program. In this communication program, our curriculum equips students to significantly influence the rapidly evolving field of social media and digital marketing, content production, digital marketing, and online brand presence.
The Master’s in Digital Communication and Social Media Strategies program graduates are equipped with the skills necessary to take advantage of a wide range of exciting job options in the communication, social media, and digital marketing industries. Our graduates are prepared to succeed in the digital environment due to their in-depth training in social media management strategies, creative brand promotion techniques, and digital communication strategies within this online fashion marketing program. In this communication program, our curriculum equips students to significantly influence the rapidly evolving field of social media and digital marketing, content production, digital marketing, and online brand presence.
The Master’s in Digital Communication and Social Media Strategies program graduates are equipped with the skills necessary to take advantage of a wide range of exciting job options in the communication, social media, and digital marketing industries. Our graduates are prepared to succeed in the digital environment due to their in-depth training in social media management strategies, creative brand promotion techniques, and digital communication strategies within this online fashion marketing program. In this communication program, our curriculum equips students to significantly influence the rapidly evolving field of social media and digital marketing, content production, digital marketing, and online brand presence.
The Master’s in Digital Communication and Social Media Strategies program graduates are equipped with the skills necessary to take advantage of a wide range of exciting job options in the communication, social media, and digital marketing industries. Our graduates are prepared to succeed in the digital environment due to their in-depth training in social media management strategies, creative brand promotion techniques, and digital communication strategies within this online fashion marketing program. In this communication program, our curriculum equips students to significantly influence the rapidly evolving field of social media and digital marketing, content production, digital marketing, and online brand presence.
The Master’s in Digital Communication and Social Media Strategies program graduates are equipped with the skills necessary to take advantage of a wide range of exciting job options in the communication, social media, and digital marketing industries. Our graduates are prepared to succeed in the digital environment due to their in-depth training in social media management strategies, creative brand promotion techniques, and digital communication strategies within this online fashion marketing program. In this communication program, our curriculum equips students to significantly influence the rapidly evolving field of social media and digital marketing, content production, digital marketing, and online brand presence.
The Master’s in Digital Communication and Social Media Strategies program graduates are equipped with the skills necessary to take advantage of a wide range of exciting job options in the communication, social media, and digital marketing industries. Our graduates are prepared to succeed in the digital environment due to their in-depth training in social media management strategies, creative brand promotion techniques, and digital communication strategies within this online fashion marketing program. In this communication program, our curriculum equips students to significantly influence the rapidly evolving field of social media and digital marketing, content production, digital marketing, and online brand presence.
This position is in charge of creating and carrying out digital marketing campaigns on several Internet platforms, such as social media, email, and search engines. To increase audience engagement and conversion, the manager manages the production of digital content, examines campaign performance data, and refines tactics.
Develops and implements social media strategies to enhance brand visibility, engagement, and loyalty. They monitor social media trends, analyze audience behavior, and create compelling content to attract and retain followers. Social media strategists collaborate with cross-functional teams to align social media efforts with overall marketing objectives.
Create interesting and pertinent content for websites, blogs, multimedia channels, social media, and other digital platforms. They create, write, design, and curate content to efficiently communicate brand messaging to their intended consumers. In addition, content producers monitor how their work performs and adjust their tactics in response to statistics and audience input.
Create and maintain a brand’s positioning, messaging, and identity across digital platforms. They work with creative teams to guarantee brand continuity and relevance, study rival activity, and perform market research. In addition, brand managers monitor brand performance indicators and execute tactics to augment brand equity and recognition.
This position manages internal and external communications initiatives through digital channels, including websites, email newsletters, and social media platforms. They craft compelling messages, coordinate content distribution, and monitor audience engagement to support organizational goals and enhance brand reputation. Digital communications specialists also respond to inquiries, manage crisis communications, and maintain brand voice and tone consistency.
Examines data and metrics related to digital media to assess how well campaigns and communication strategies are working. They gather, arrange, and analyze data from various sources, including digital advertising platforms, social media insights, and website analytics, to find trends, patterns, and improvement opportunities. Analysts specializing in digital media offer ideas and insights that stakeholders can implement to boost productivity and accomplish organizational goals.
The digital content manager oversees the planning, production, and distribution across various platforms and channels. They create content schedules, oversee content creation procedures, and guarantee the coherence and quality of the material. To match content strategies with audience preferences and marketing goals, digital content managers also work with cross-functional teams.
Offers organizations and companies looking to improve their digital marketing initiatives strategic direction and experience. They evaluate their clients’ objectives, difficulties, and target markets, create specialized digital marketing plans, and provide strategies and resources to produce the intended results. To help their clients get the most out of their digital marketing efforts, digital marketing consultants may also offer training, workshops, and continuing assistance.
This position is in charge of creating and carrying out digital marketing campaigns on several Internet platforms, such as social media, email, and search engines. To increase audience engagement and conversion, the manager manages the production of digital content, examines campaign performance data, and refines tactics.
Develops and implements social media strategies to enhance brand visibility, engagement, and loyalty. They monitor social media trends, analyze audience behavior, and create compelling content to attract and retain followers. Social media strategists collaborate with cross-functional teams to align social media efforts with overall marketing objectives.
Create interesting and pertinent content for websites, blogs, multimedia channels, social media, and other digital platforms. They create, write, design, and curate content to efficiently communicate brand messaging to their intended consumers. In addition, content producers monitor how their work performs and adjust their tactics in response to statistics and audience input.
Create and maintain a brand’s positioning, messaging, and identity across digital platforms. They work with creative teams to guarantee brand continuity and relevance, study rival activity, and perform market research. In addition, brand managers monitor brand performance indicators and execute tactics to augment brand equity and recognition.
This position manages internal and external communications initiatives through digital channels, including websites, email newsletters, and social media platforms. They craft compelling messages, coordinate content distribution, and monitor audience engagement to support organizational goals and enhance brand reputation. Digital communications specialists also respond to inquiries, manage crisis communications, and maintain brand voice and tone consistency.
Examines data and metrics related to digital media to assess how well campaigns and communication strategies are working. They gather, arrange, and analyze data from various sources, including digital advertising platforms, social media insights, and website analytics, to find trends, patterns, and improvement opportunities. Analysts specializing in digital media offer ideas and insights that stakeholders can implement to boost productivity and accomplish organizational goals.
The digital content manager oversees the planning, production, and distribution across various platforms and channels. They create content schedules, oversee content creation procedures, and guarantee the coherence and quality of the material. To match content strategies with audience preferences and marketing goals, digital content managers also work with cross-functional teams.
Offers organizations and companies looking to improve their digital marketing initiatives strategic direction and experience. They evaluate their clients’ objectives, difficulties, and target markets, create specialized digital marketing plans, and provide strategies and resources to produce the intended results. To help their clients get the most out of their digital marketing efforts, digital marketing consultants may also offer training, workshops, and continuing assistance.
The Master’s in Digital Communication and Social Media Strategies program graduates are equipped with the skills necessary to take advantage of a wide range of exciting job options in the communication, social media, and digital marketing industries. Our graduates are prepared to succeed in the digital environment due to their in-depth training in social media management strategies, creative brand promotion techniques, and digital communication strategies within this online fashion marketing program. In this communication program, our curriculum equips students to significantly influence the rapidly evolving field of social media and digital marketing, content production, digital marketing, and online brand presence.
The Master’s in Digital Communication and Social Media Strategies program graduates are equipped with the skills necessary to take advantage of a wide range of exciting job options in the communication, social media, and digital marketing industries. Our graduates are prepared to succeed in the digital environment due to their in-depth training in social media management strategies, creative brand promotion techniques, and digital communication strategies within this online fashion marketing program. In this communication program, our curriculum equips students to significantly influence the rapidly evolving field of social media and digital marketing, content production, digital marketing, and online brand presence.
The Master’s in Digital Communication and Social Media Strategies program graduates are equipped with the skills necessary to take advantage of a wide range of exciting job options in the communication, social media, and digital marketing industries. Our graduates are prepared to succeed in the digital environment due to their in-depth training in social media management strategies, creative brand promotion techniques, and digital communication strategies within this online fashion marketing program. In this communication program, our curriculum equips students to significantly influence the rapidly evolving field of social media and digital marketing, content production, digital marketing, and online brand presence.
The Master’s in Digital Communication and Social Media Strategies program graduates are equipped with the skills necessary to take advantage of a wide range of exciting job options in the communication, social media, and digital marketing industries. Our graduates are prepared to succeed in the digital environment due to their in-depth training in social media management strategies, creative brand promotion techniques, and digital communication strategies within this online fashion marketing program. In this communication program, our curriculum equips students to significantly influence the rapidly evolving field of social media and digital marketing, content production, digital marketing, and online brand presence.
The Master’s in Digital Communication and Social Media Strategies program graduates are equipped with the skills necessary to take advantage of a wide range of exciting job options in the communication, social media, and digital marketing industries. Our graduates are prepared to succeed in the digital environment due to their in-depth training in social media management strategies, creative brand promotion techniques, and digital communication strategies within this online fashion marketing program. In this communication program, our curriculum equips students to significantly influence the rapidly evolving field of social media and digital marketing, content production, digital marketing, and online brand presence.
The Master’s in Digital Communication and Social Media Strategies program graduates are equipped with the skills necessary to take advantage of a wide range of exciting job options in the communication, social media, and digital marketing industries. Our graduates are prepared to succeed in the digital environment due to their in-depth training in social media management strategies, creative brand promotion techniques, and digital communication strategies within this online fashion marketing program. In this communication program, our curriculum equips students to significantly influence the rapidly evolving field of social media and digital marketing, content production, digital marketing, and online brand presence.
The Master’s in Digital Communication and Social Media Strategies program graduates are equipped with the skills necessary to take advantage of a wide range of exciting job options in the communication, social media, and digital marketing industries. Our graduates are prepared to succeed in the digital environment due to their in-depth training in social media management strategies, creative brand promotion techniques, and digital communication strategies within this online fashion marketing program. In this communication program, our curriculum equips students to significantly influence the rapidly evolving field of social media and digital marketing, content production, digital marketing, and online brand presence.
The Master’s in Digital Communication and Social Media Strategies program graduates are equipped with the skills necessary to take advantage of a wide range of exciting job options in the communication, social media, and digital marketing industries. Our graduates are prepared to succeed in the digital environment due to their in-depth training in social media management strategies, creative brand promotion techniques, and digital communication strategies within this online fashion marketing program. In this communication program, our curriculum equips students to significantly influence the rapidly evolving field of social media and digital marketing, content production, digital marketing, and online brand presence.
Outside of office hours we currently offer appointments virtually. Please click on the link below and schedules an appointment with our team through the Calendly system.