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SUMMER STUDIOS SPECIFICS

DOWNLOAD PROGRAM BROCHURE
CREDENTIALS

Certificate of Completion

START TERM

June 9th | July 7th | August 4th

DURATION

3 weeks | 60 hours

MODALITY

Full-Time | 4 Days a Week, 5 Hours a Day

TUITION

Domestic: $3,500 USD | International $4,000 | Early Bird Discount: Pay the full amount by March 31st and receive a $500 discount

LEARNING OUTCOMES
Master User-Generated Content & Brand Strategy

Understand how user-generated content contributes to a brand’s growth, success, and engagement. Learn to align content with brand identity and target audiences while developing strategies to maintain consistency across various social media platforms.

Create & Optimize Platform-Specific Content

Develop tailored content for Instagram, TikTok, Amazon, YouTube Shorts, and Facebook, ensuring maximum engagement and reach. Master best practices for trend-driven, eye-catching content that resonates with online audiences and drives interaction.

Develop Strong Storytelling & Production Skills

Learn how to craft compelling visual narratives through scripting and creative direction. Gain hands-on experience in shooting and editing professional social media content, mastering photography, videography, and post-production editing.

Structure & Edit Videos for Maximum Impact

Master techniques for optimizing video timelines, structuring engaging sequences, and using industry-standard editing tools to enhance storytelling. Apply proven techniques to create polished, high-impact content that keeps viewers engaged.

Build a Professional Portfolio & Media Kit

Compile a comprehensive media kit and digital portfolio featuring platform-specific content, showcasing your expertise to brands, agencies, or potential clients. Graduate with a market-ready collection of work prepared for commercial and professional opportunities.

BEYOND THE CLASSROOM

THE FIVE STAGES OF THE DESIGN PROCESS
Internships

Students at Istituto Marangoni Miami have access to a wide range of internship opportunities tailored to their field of study. Whether their focus is fashion design, fashion business, styling, or content creation, these internships offer hands-on learning experiences that complement their academic training and prepare them for professional success.

Miami eco-fashion trends
Industry Networking Sessions

At Istituto Marangoni Miami, networking is a crucial element of career development. Through our ‘In Conversation With’ series, we invite renowned industry figures to share their expertise and provide invaluable insights into achieving success. Additionally, our expert professors, industry events, volunteer opportunities, and brand partnerships create opportunities for students to expand their professional networks.

sustainable luxury branding
Fashion Contests

We believe in the power of hands-on experience and creative competition as essential learning tools. That’s why we offer students the opportunity to participate in fashion and design contests, where they tackle real-world industry challenges such as creative direction, branding, and digital storytelling for partner brands. These competitions provide invaluable experience, help students sharpen their skills, and build their professional portfolios.

fashion business
Collaborations

Istituto Marangoni Miami partners with some of the most prestigious brands in the fashion, digital media, and content creation industries, offering students unparalleled opportunities for hands-on learning and mentorship. These collaborations expose students to various aspects of the business, from creating digital marketing campaigns for luxury brands like Chanel and Hugo Boss to producing video and photography content published in major magazines like Vogue, OceanDrive, and Regia Magazine. Additionally, students can participate in content strategy projects, social media collaborations, and influencer-driven campaigns alongside leading professionals in the industry.

COST OF ATTENDANCE

Program Name Domestic International
Content Creation for Social Media $3,500 $4,000
Program Name Domestic International
Content Creation for Social Media $3,500 $4,000

Secure your spot in one of our Summer Studios by registering early and take advantage of our Early Bird Discount: pay the full amount by March 31st and receive a $500 discount. Regular cost applies to registrations completed after the deadline.

CRAFTING DIGITAL STORIES

Teaching Methods
Teaching Methods
Teaching Methods
Teaching Methods
CRAFTING DIGITAL STORIES
Teaching Methods
Teaching Methods

The Content Creation for Social Media program at Istituto Marangoni Miami offers an immersive, hands-on approach to mastering digital storytelling and content production. Through practical workshops, interactive projects, and mentorship from industry experts, students will explore the entire content creation process—from ideation and strategy to production and editing. The curriculum blends technical skills with creative innovation, teaching participants how to develop high-quality, engaging content that aligns with brand identities and audience expectations.

Learning Outcomes

By the end of the Content Creation for Social Media program, students will have a deep understanding of how user-generated content drives brand success and audience engagement. They will develop the ability to create platform-specific content for Instagram, TikTok, Amazon, YouTube Shorts, and Facebook, ensuring their work aligns with brand identity and resonates with target audiences. Through expert-led training, students will refine their scripting and storytelling skills, learning to craft compelling narratives that capture attention and maintain viewer interest. They will also gain hands-on experience in shooting and editing high-quality photos and videos, mastering techniques to produce visually impactful content optimized for social media. Additionally, students will explore video structuring and post-production editing, applying best practices to create dynamic, attention-grabbing digital assets. By the end of the program, participants will have developed a professional media kit and a portfolio of polished, platform-ready content, equipping them with the skills and materials needed to pursue careers in content creation, social media marketing, and digital branding.

Facilities and Resources

Students will have access to state-of-the-art digital content creation studios at Istituto Marangoni Miami, featuring professional cameras, lighting equipment, sound recording setups, and industry-standard editing software. Located in the Miami Design District, the school provides an inspiring creative hub surrounded by digital innovators, influencers, and luxury brands. Participants will work in an environment that simulates real-world content production settings, preparing them for the fast-paced demands of the social media industry.

How to Apply

To apply for the Content Creation for Social Media program, students must complete the online application form, providing personal details and selecting their preferred start date. Upon submission, applicants must pay the full tuition fee to secure their place in the program. Additionally, they are required to submit a copy of their ID and an updated resume. Once the application process is complete, students will receive an email with detailed enrollment information, including orientation materials and preparation guidelines for the start of the program.

MEET OUR FACULTY

All faculty
All faculty
Nathalie Tessier's journey in the fashion world began with studying fashion design in Paris, where she initially found her passion. However, as she delved deeper into the industry, she realized her true calling lay in the business side of fashion. She embarked on a remarkable career path upon graduation, joining the esteemed brand Celio. At Celio, Nathalie assumed the director role, overseeing various crucial aspects such as designing and managing international market collections, product distribution, and spearheading marketing campaigns. Her responsibilities included pioneering new store concept prototypes and demonstrating her multifaceted expertise in shaping the brand's identity and market presence. Nathalie's tenure in Paris enriched her professional journey as she collaborated with renowned brands like Celio Sport, Dooble, and Sud Express, further deepening her understanding of the intricacies of the fashion business world. Today, Nathalie brings her wealth of experience and insights to her role as the program leader for the Fashion Business program at IMM, where she guides and inspires aspiring professionals to navigate and excel in the dynamic realm of fashion business. Teaching Areas: Trend Forecasting, Fashion Marketing: Principles and Practices, Production 360 and Fashion Entrepreneurship-Thesis
read more
Nathalie-8
Nathalie Tessier
Fashion Business Program Leader
Alessandro has 24 years of expertise in developing brand equity and pioneering digital marketing across different cultures, nations, and businesses. As the Chief Marketing Officer at Under Armour, De Pestel led all the marketing aspects of the brand. He served previously as Executive Vice President of Marketing, Communications, and Consumer Insights for Tommy Hilfiger Global/PVH Europe, executing global alignment, planning, and strategies to support the company’s product directives and initiatives. De Pestel also worked as International Communications Director for Christian Dior Parfums in France and Vice President of Global Marketing for Omega Watches in Switzerland. Teaching Areas: International Customer Behavior, Fashion Entrepreneurs, Creating Communicating & Delivery Luxury and Omni-Channel Distribution  
read more
De Pestel1єє
Alessandro De Pestel
Fashion Business Professor
Ilaria Bochicchio, also known as Ilaz, is an artist born and raised in Italy. Her artistic journey began in 2015 when she was selected among one hundred artists for the Young Artist Biennale, with European participation. In 2016, she had the opportunity to accompany her painting research with the exponent of American Abstract Expressionism, Natvar Bhavsar (class 1934), during the collective exhibition "Form and No. Form" at the Salomon Arts Gallery in New York. She has exhibited in several solo and group shows in Italy, Paris, London, Berlin, Madrid, Miami, Los Angeles, and New York, and has participated in various international art fairs represented by Hysteria Art Gallery Milan, Karin Reisova Turin, Molin Corvo Gallery Paris, and DePlume Los Angeles. Additionally, Ilaria has worked as a Personal Assistant at Architect Roberto Brambilla's Office in New York since 2017. She was an Assistant Designer at TiD (The Interior Design) showroom in Milan, Italy. She has experience as an Art Teacher at IED, Raffles, and MostraMi with City Hall of Milan. She was the artistic director for Dream Art Festival in South of Italy as part of the Matera Capitale della Cultura celebration. The festival featured artists from China, Mexico, New York, and local talents, fostering cultural exchange and collaboration on a global scale. As a journalist at Hestetika in Milan, she had the privilege of writing and editing articles, reviews, and features on various art and cultural events. Her work was received in both print and online publications.
read more
brand management
Ilaria Bochicchio
FASHION STYLING PROFESSOR
Matthew has become a well-known and successful investor and creative director for his understanding of design-conscious products, brands, and services for the luxury and lifestyle markets. Through his brand consultancy, Thermal Brands, Matthew consults with dozens of clients within the Fashion, Beauty/Wellness, Food, and Home/Hospitality categories. He has designed exclusive products and consumer experiences (installations, presentations, charity events, concerts, and Pop-ups) for such events, including the NBA Draft, Art Basel, CES, ComplexCon, KidzCon, Paris Fashion Week, NY Fashion Week, and Formula One.
read more
industry networking
Matthew I. Growney
Fashion Business Professor
MEET OUR FACULTY
All faculty
All faculty
Nathalie Tessier's journey in the fashion world began with studying fashion design in Paris, where she initially found her passion. However, as she delved deeper into the industry, she realized her true calling lay in the business side of fashion. She embarked on a remarkable career path upon graduation, joining the esteemed brand Celio. At Celio, Nathalie assumed the director role, overseeing various crucial aspects such as designing and managing international market collections, product distribution, and spearheading marketing campaigns. Her responsibilities included pioneering new store concept prototypes and demonstrating her multifaceted expertise in shaping the brand's identity and market presence. Nathalie's tenure in Paris enriched her professional journey as she collaborated with renowned brands like Celio Sport, Dooble, and Sud Express, further deepening her understanding of the intricacies of the fashion business world. Today, Nathalie brings her wealth of experience and insights to her role as the program leader for the Fashion Business program at IMM, where she guides and inspires aspiring professionals to navigate and excel in the dynamic realm of fashion business. Teaching Areas: Trend Forecasting, Fashion Marketing: Principles and Practices, Production 360 and Fashion Entrepreneurship-Thesis
read more
Nathalie-8
Nathalie Tessier
Fashion Business Program Leader
Alessandro has 24 years of expertise in developing brand equity and pioneering digital marketing across different cultures, nations, and businesses. As the Chief Marketing Officer at Under Armour, De Pestel led all the marketing aspects of the brand. He served previously as Executive Vice President of Marketing, Communications, and Consumer Insights for Tommy Hilfiger Global/PVH Europe, executing global alignment, planning, and strategies to support the company’s product directives and initiatives. De Pestel also worked as International Communications Director for Christian Dior Parfums in France and Vice President of Global Marketing for Omega Watches in Switzerland. Teaching Areas: International Customer Behavior, Fashion Entrepreneurs, Creating Communicating & Delivery Luxury and Omni-Channel Distribution  
read more
De Pestel1єє
Alessandro De Pestel
Fashion Business Professor
Ilaria Bochicchio, also known as Ilaz, is an artist born and raised in Italy. Her artistic journey began in 2015 when she was selected among one hundred artists for the Young Artist Biennale, with European participation. In 2016, she had the opportunity to accompany her painting research with the exponent of American Abstract Expressionism, Natvar Bhavsar (class 1934), during the collective exhibition "Form and No. Form" at the Salomon Arts Gallery in New York. She has exhibited in several solo and group shows in Italy, Paris, London, Berlin, Madrid, Miami, Los Angeles, and New York, and has participated in various international art fairs represented by Hysteria Art Gallery Milan, Karin Reisova Turin, Molin Corvo Gallery Paris, and DePlume Los Angeles. Additionally, Ilaria has worked as a Personal Assistant at Architect Roberto Brambilla's Office in New York since 2017. She was an Assistant Designer at TiD (The Interior Design) showroom in Milan, Italy. She has experience as an Art Teacher at IED, Raffles, and MostraMi with City Hall of Milan. She was the artistic director for Dream Art Festival in South of Italy as part of the Matera Capitale della Cultura celebration. The festival featured artists from China, Mexico, New York, and local talents, fostering cultural exchange and collaboration on a global scale. As a journalist at Hestetika in Milan, she had the privilege of writing and editing articles, reviews, and features on various art and cultural events. Her work was received in both print and online publications.
read more
brand management
Ilaria Bochicchio
FASHION STYLING PROFESSOR
Matthew has become a well-known and successful investor and creative director for his understanding of design-conscious products, brands, and services for the luxury and lifestyle markets. Through his brand consultancy, Thermal Brands, Matthew consults with dozens of clients within the Fashion, Beauty/Wellness, Food, and Home/Hospitality categories. He has designed exclusive products and consumer experiences (installations, presentations, charity events, concerts, and Pop-ups) for such events, including the NBA Draft, Art Basel, CES, ComplexCon, KidzCon, Paris Fashion Week, NY Fashion Week, and Formula One.
read more
industry networking
Matthew I. Growney
Fashion Business Professor
MEET OUR FACULTY
All faculty
All faculty
Nathalie Tessier's journey in the fashion world began with studying fashion design in Paris, where she initially found her passion. However, as she delved deeper into the industry, she realized her true calling lay in the business side of fashion. She embarked on a remarkable career path upon graduation, joining the esteemed brand Celio. At Celio, Nathalie assumed the director role, overseeing various crucial aspects such as designing and managing international market collections, product distribution, and spearheading marketing campaigns. Her responsibilities included pioneering new store concept prototypes and demonstrating her multifaceted expertise in shaping the brand's identity and market presence. Nathalie's tenure in Paris enriched her professional journey as she collaborated with renowned brands like Celio Sport, Dooble, and Sud Express, further deepening her understanding of the intricacies of the fashion business world. Today, Nathalie brings her wealth of experience and insights to her role as the program leader for the Fashion Business program at IMM, where she guides and inspires aspiring professionals to navigate and excel in the dynamic realm of fashion business. Teaching Areas: Trend Forecasting, Fashion Marketing: Principles and Practices, Production 360 and Fashion Entrepreneurship-Thesis
read more
Nathalie-8
Nathalie Tessier
Fashion Business Program Leader
Alessandro has 24 years of expertise in developing brand equity and pioneering digital marketing across different cultures, nations, and businesses. As the Chief Marketing Officer at Under Armour, De Pestel led all the marketing aspects of the brand. He served previously as Executive Vice President of Marketing, Communications, and Consumer Insights for Tommy Hilfiger Global/PVH Europe, executing global alignment, planning, and strategies to support the company’s product directives and initiatives. De Pestel also worked as International Communications Director for Christian Dior Parfums in France and Vice President of Global Marketing for Omega Watches in Switzerland. Teaching Areas: International Customer Behavior, Fashion Entrepreneurs, Creating Communicating & Delivery Luxury and Omni-Channel Distribution  
read more
De Pestel1єє
Alessandro De Pestel
Fashion Business Professor
Ilaria Bochicchio, also known as Ilaz, is an artist born and raised in Italy. Her artistic journey began in 2015 when she was selected among one hundred artists for the Young Artist Biennale, with European participation. In 2016, she had the opportunity to accompany her painting research with the exponent of American Abstract Expressionism, Natvar Bhavsar (class 1934), during the collective exhibition "Form and No. Form" at the Salomon Arts Gallery in New York. She has exhibited in several solo and group shows in Italy, Paris, London, Berlin, Madrid, Miami, Los Angeles, and New York, and has participated in various international art fairs represented by Hysteria Art Gallery Milan, Karin Reisova Turin, Molin Corvo Gallery Paris, and DePlume Los Angeles. Additionally, Ilaria has worked as a Personal Assistant at Architect Roberto Brambilla's Office in New York since 2017. She was an Assistant Designer at TiD (The Interior Design) showroom in Milan, Italy. She has experience as an Art Teacher at IED, Raffles, and MostraMi with City Hall of Milan. She was the artistic director for Dream Art Festival in South of Italy as part of the Matera Capitale della Cultura celebration. The festival featured artists from China, Mexico, New York, and local talents, fostering cultural exchange and collaboration on a global scale. As a journalist at Hestetika in Milan, she had the privilege of writing and editing articles, reviews, and features on various art and cultural events. Her work was received in both print and online publications.
read more
brand management
Ilaria Bochicchio
FASHION STYLING PROFESSOR
Matthew has become a well-known and successful investor and creative director for his understanding of design-conscious products, brands, and services for the luxury and lifestyle markets. Through his brand consultancy, Thermal Brands, Matthew consults with dozens of clients within the Fashion, Beauty/Wellness, Food, and Home/Hospitality categories. He has designed exclusive products and consumer experiences (installations, presentations, charity events, concerts, and Pop-ups) for such events, including the NBA Draft, Art Basel, CES, ComplexCon, KidzCon, Paris Fashion Week, NY Fashion Week, and Formula One.
read more
industry networking
Matthew I. Growney
Fashion Business Professor 
 SUMMER CAMP SPECIFICS
Let's Design The Future Together

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